Routine Wellness Anti-Thinning Shampoo — Citrus & Grapefruit Blossom, color-safe volumizing formula

Routine Wellness Anti-Thinning Shampoo in Citrus & Grapefruit Blossom is a volumizing, color-safe shampoo formulated with biotin, saw palmetto, caffeine and pea peptides to strengthen hair and reduce thinning from breakage.

This shampoo combines targeted hair-strengthening actives with a fresh citrus-grapefruit fragrance to support fuller-looking hair without sulfates, parabens, silicones or SLS. Designed for people who want to protect color-treated hair while addressing hair fragility, the formula brings together botanical extracts, vitamins and peptides to fortify strands from root to tip. It’s vegan, cruelty-free and suitable for a wide range of hair types, including thin, dry, damaged and normal hair.

How does this shampoo help hair look fuller?

The blend of biotin, pea peptides and caffeine works to strengthen the hair fiber so individual strands resist breakage and appear thicker. By improving strand resilience and adding gentle lift at the roots, the overall effect is more volume and body without heavy residue. Regular use supports a fuller visual profile while maintaining a lightweight feel.

• Biotin and pea peptides support hair fiber integrity.
• Caffeine helps energize the scalp for a lifted root appearance.
• Black seed oil nourishes strands to reduce brittleness.
• Sulfate-free surfactants avoid stripping moisture or color.

Is this safe for color-treated or sensitive scalps?

Yes — this formula is color-safe and free from sulfates, parabens, silicones and SLS, so it cleans without harsh stripping that can fade dye. The inclusion of niacinamide and nettle helps soothe while delivering gentle nourishment. It’s formulated to clean effectively while preserving salon color and moisture balance.

• Color-safe surfactants protect dyed hair vibrancy.
• No parabens or silicones, reducing buildup risk.
• Niacinamide supports scalp comfort and hair health.
• Vegan and cruelty-free formulation.

What key ingredients should I expect and how do they work?

This shampoo pairs clinically-inspired actives and botanical extracts to target breakage and support the look of density. Saw palmetto and nettle are included for scalp-supportive properties, while biotin and peptides help reinforce keratin structure. The citrus and grapefruit blossom scent provides a clean, uplifting finish after rinsing.

• Saw palmetto and nettle for scalp-supporting botanicals.
• Biotin to strengthen hair shaft resilience.
• Pea peptides to complement strand fortification.
• Black seed oil and niacinamide for nourishment and comfort.

How should I integrate it into my hair routine?

Use as your primary cleansing step, massaging into wet hair and scalp until it lathers, then rinse and follow with a compatible conditioner or treatment. For best results, pair with Routine Wellness conditioners or leave-in products designed for thinning hair. Frequency depends on scalp oiliness and activity level, but most users will benefit from regular, consistent use.

• Massage into wet hair and scalp, then rinse thoroughly.
• Follow with a hydrating, strengthening conditioner.
• Use consistently, adjusting frequency to hair type and lifestyle.
• Pair with complementary Routine Wellness treatments for layering benefits.

Who is this for: Routine Wellness Anti-Thinning Shampoo — Citrus & Grapefruit Blossom is made for people seeking a gentle, sulfate-free cleanser that supports stronger, fuller-looking hair without sacrificing color safety. It suits adults of all genders with thinning, fine, damaged, dry or color-treated hair who prefer vegan, cruelty-free products and a fresh citrus fragrance in their daily routine. This shampoo is intended to improve hair manageability and visual volume when used as part of a consistent care regimen.

Ingredients

Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Glycerin, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Pisum Sativum (Pea) Peptide, Polysorbate 80, Polyacrylate-33, Sodium CocoylIsethionate, Sodium Phytate, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Niacinamide, Panthenol, Caffeine, Biotin, Pyrus Malus (Apple) Fruit Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Organic Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Tromethamine, Nigella Sativa Seed Oil, Tocopherol (mixed), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Fragrance, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract.