Redken Brews Clay Pomade for Men — High Hold Matte Styling Clay, 3.4 fl oz, Volume & Texture

Redken Brews Clay Pomade is a high-hold, gritty matte styling clay that adds volume and textured definition for men’s fine to medium hair.

Designed by a professional grooming line with decades of salon heritage, this clay pomade delivers long-lasting control and a natural, low-shine finish. It’s formulated to build texture and lift without stiffness or visible flakes, making it easy to rework styles throughout the day. Use on damp hair for added volume or on dry hair to enhance separation and a lived-in look.

How does this pomade create volume in fine hair?

The clay formula increases hair body by coating strands with a lightweight, gritty texture that lifts at the roots and prevents limpness. Its grip-like hold keeps styles in place without weighing hair down, so fine hair appears fuller and more defined.

• Unique clay particles add texture and thickness to individual strands
• High hold supports root lift and keeps styles upright
• Use on towel-dried hair for amplified volume
• Natural finish avoids oily or heavy appearance

Will it feel crunchy or leave flakes after styling?

No — the product is formulated to give strong hold without hardening into a crunchy cast or leaving visible residue. It maintains flexibility so you can restyle by running fingers through hair without dusting or stiffness.

• Soft, pliable finish for touchable texture
• No visible flaking with normal use
• Works on dry or damp hair without stiffness
• Long-lasting control without a rigid feel

How should I apply it for different looks?

The clay is versatile: small amounts smooth and separate for short textured crops, larger portions sculpt and hold medium-length messy styles. Rub between palms to warm the clay, then apply from roots to ends, concentrating on areas that need lift or definition.

• For lift and volume: apply to damp hair and blow-dry while lifting roots
• For separation: apply to dry hair and work through ends for piecey definition
• For all-day hold: use slightly more product at the crown and hairline
• To refresh style: work a fingertip amount through hair and reshape

Is this suitable for beards or thicker hair types?

While formulated mainly for fine to medium hair on the scalp, the clay can add texture to beards and control to thicker hair when used sparingly. Thicker hair may need a bit more product and thorough warming between hands before application.

• Beards: use a pea-size amount to tame flyaways and add matte texture
• Thicker hair: warm more product in hands and distribute evenly
• Avoid over-application to prevent a heavy feel
• Works well for short, textured beard styles or stubble definition

Who is this for? Men seeking a reliable, salon-level styling clay that creates gritty texture, extra volume, and firm hold without shine or flaking will appreciate Redken Brews Clay Pomade. It’s especially useful for men with fine to medium hair who want a lived-in, matte finish and the ability to restyle throughout the day. Gift-ready for those building a grooming kit, the 3.4 fl oz size suits daily use and travel-friendly routines.

Ingredients

AQUA / WATER, CERA ALBA / BEESWAX, BIS-DIGLYCERYL POLYACYLADIPATE-2, VA/CROTONATES/VINYL NEODECANOATE COPOLYMER, TRIBEHENIN, CETEARYL ALCOHOL, PARAFFINUM LIQUIDUM / MINERAL OIL, CETEARETH-33, PROPYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, KAOLIN, CAPRYLIC/CAPRIC TRIGLYCERIDE, PHENOXYETHANOL, AMINOMETHYL PROPANOL, METHYLPARABEN, SORBIC ACID, ISOCETETH-20, ETHYLPARABEN, PARFUM / FRAGRANCE, SODIUM BENZOATE, TALC, DISODIUM COCOAMPHODIPROPIONATE, PROPYLPARABEN, BENZOPHENONE-4, LINOLEAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, Bis-PEG-12 DIMETHICONE BEESWAX, CI 14700 / RED 4, CI 15510 / ORANGE 4, CI 19140 / YELLOW 5, BENZYL SALICYLATE, COUMARIN, LINALOOL, CI 42053 / GREEN 3, LIMONENE, CI 60730 / EXT. VIOLET 2, EUGENOL, DISODIUM EDTA, BUTYLPHENYL METHYLPROPIONAL, CINNAMAL, CI 42090 / BLUE 1