PURA D'OR Apple Cider Vinegar Shampoo & Conditioner Set, 16 oz x2 – Clarifying, Sulfate-Free

PURA D'OR Apple Cider Vinegar Shampoo & Hair Regrowth Conditioner is a two-bottle, clarifying hair-care set designed to remove buildup, restore moisture, and support visibly fuller-looking hair.

Formulated with Apple Cider Vinegar and a blend of 15 active botanical ingredients — including castor oil and biotin — this shampoo and conditioner duo focuses on clarifying the scalp while replenishing hydration. Both bottles are 16 fl oz and made without sulfates, parabens, silicones, or harsh artificial fragrances. Produced in Southern California, the set is cruelty-free and intended for regular use on color-treated and natural hair types that need deep cleansing and improved manageability.

How does this set clarify hair without overdrying?

The shampoo uses apple cider vinegar to gently lift residue and balance scalp pH while humectant botanicals restore moisture. Instead of stripping oils, the formula aims to cleanse buildup from styling products and environmental pollutants and then lock in hydration with conditioning ingredients.

• Apple cider vinegar helps dissolve mineral and product buildup.
• Botanical moisturizers rehydrate strands after cleansing.
• Sulfate-free surfactants provide gentler lathering action.
• Formulated to be safe for color-treated and chemically processed hair.

Will this set help hair look thicker or reduce shedding?

The combination targets common contributors to thinning appearance, such as follicle-clogging residue and fragile, damaged strands. With biotin and castor oil among the active ingredients, the products aim to strengthen hair surface and improve fullness appearance when used consistently.

• Biotin and nourishing oils support stronger-looking strands.
• Clarifying the scalp can improve the environment around follicles.
• Regular conditioning helps reduce breakage from tangles and friction.

How should I use the shampoo and conditioner for best results?

Apply the shampoo to wet hair, massage into the scalp to loosen buildup, then rinse thoroughly. Follow with the conditioner, focusing on mid-lengths to ends; leave in a minute or two before rinsing to allow emollients to penetrate the hair shaft.

• Shampoo: work into a rich lather and rinse well to remove residue.
• Conditioner: concentrate on damaged ends and rinse after short leave-in time.
• Use 2–3 times weekly for clarifying, or more often if you use heavy styling products.

What ingredients are intentionally excluded and why does it matter?

PURA D'OR follows a strict "No No List," avoiding sulfates, parabens, silicones, and harsh synthetic fragrances. Removing these ingredients reduces potential irritation, prevents unnecessary buildup, and keeps formulations kinder to sensitive scalps and treated hair.

• No sulfates — gentler cleansing, less color fade.
• No parabens or silicones — fewer long-term residue concerns.
• Cruelty-free production from Southern California facilities.

Who is this for: This clarifying shampoo and conditioner set is for people wanting to remove product and mineral buildup while restoring moisture and manageability. It's a good fit for those with oily or residue-prone scalps, people who style frequently, or anyone seeking sulfate-free alternatives that support fuller-looking hair without harsh additives.

Ingredients

Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice*, Cetyl Hydroxyethylcellulose, Sodium Hydroxide, Keratin, Sodium Cocoyl Glutamate, Cocamidopropyl Hydroxysultaine, Polysorbate 20, Biotin, Polyquaternium-73, Thiamin, Riboflavin, Niacin, Pantothenic Acid, Pyridoxine, Folic Acid, Biotin, Cyanocobalamin, Ascorbic Acid, Tocopherol (Vitamin E), Zinc, Ricinus Communis (Castor) Oil*, Pyrus Malus (Apple) Vinegar Powder*, Mentha Oiperita (Peppermint) Oil*, Lavandula Angustifolia (Lavender) Flower Oil*, Phyllanthus Emblica (Amla) Fruit Oil*, Argania Spinosa (Argan) Kernel Oil*, Nigella Sativa (Black Cumin) Seed Oil*, Cedrus Deodara (Cedarwood) Bark Oil*, Citrus Grandis (Grapefruit) Seed Oil*, Polygonum Multiflorum (Fo-Ti) Root Extract*, Hibiscus Sabdariffa (Hibiscus) Flower Extract*, Citrus Medica Limonum (Lemon) Peel Oil*, Urtica Dioica (Nettles) Extract*, Rosmarinus Officinalis (Rosemary) Leaf Oil*, Salvia Sclarea (Clary) Oil*, Serenoa Serrulata (Saw Palmetto) Fruit Extract*, Melaleuca Alternifolia (Tea Tree) Leaf Oil*, Pelargonium Graveolens (Geranium) Oil*, Citrus Aurantium Bergamia (Bergamot) Fruit Oil*, Xylityl Sesquicaprylate, Citric Acid. *Certified Organic Ingredient