Pulp Riot semi-permanent hair color True Blue — 4 oz tube, ultra-pigmented sapphire with conditioning

Pulp Riot Iced Skater in True Blue is a semi-permanent, ultra-pigmented sapphire hair color that delivers vivid blue tones with conditioning benefits and fades evenly up to 50 washes.

This professional-grade, vegan formula is designed for bold self-expression without compromising hair health. Infused with Anti-Overworking Technology, the color deposits intense pigment while helping preserve hair integrity, boost shine, and increase hydration. True Blue performs best on pre-lightened hair for full saturation, but it can also be blended or diluted to create custom shades and softer pastel effects. The product comes in an easy-to-use 4 oz tube and requires no developer—simply apply to clean, dry hair, process, and rinse to reveal vibrant results.

How long will True Blue last and how does it fade?

True Blue offers long-lasting vibrancy, holding color for up to 50 washes depending on hair porosity, pre-lightening level, and aftercare routine. Its True tone fade profile means the color diminishes evenly rather than patching or bleeding, so you’ll retain an attractive, natural-looking tone as it gradually lightens.

• Up to 50 washes of visible color on optimally lightened hair
• Designed for even, predictable fading without patchiness
• Longevity influenced by shampoo frequency, water temperature, and UV exposure
• Rinse with cool water to help extend pigment retention

Is this safe for damaged or processed hair?

Pulp Riot’s Anti-Overworking Technology aims to minimize additional stress during coloring, while conditioning ingredients help increase shine and hydration. The vegan, ammonia- and PPD-free formula is gentler than many permanent dyes, but always perform a strand test if hair is heavily compromised.

• Reduces breakage risk compared to aggressive permanent processes
• Delivers 86% more shine and double the hydration after application versus unwashed hair*
• Free from ammonia, PPD, parabens, MEA, and gluten for a milder application
• Recommended: perform a patch/strand test before full application

How do I apply True Blue and can I mix it?

Apply to clean, dry hair without a developer; saturate strands and process for 25–40 minutes depending on desired intensity. The formula mixes easily with other Pulp Riot shades or with Pulp Riot Clear to achieve customized tones—from saturated blues to delicate pastels.

• Apply to pre-lightened hair for brightest results
• No developer needed—use straight from the 4 oz tube
• Process time: 25–40 minutes; rinse with cool water
• Mix with other shades or clear for custom colors and dilution

What are the key ingredients and ethical details?

The formula is vegan and contains conditioning agents instead of harsh alkaline chemicals. It excludes ammonia, PPD, parabens, MEA, and gluten, aligning with cruelty-free, professional salon standards while focusing on color payoff and hair care.

• Vegan formula with no animal-derived ingredients or byproducts
• Free from ammonia, PPD, parabens, MEA, and gluten
• Conditioning agents to improve shine and hydration post-application
• Anti-Overworking Technology to support strand strength during coloring

Who is this for? Pulp Riot Iced Skater True Blue is ideal for stylists and color enthusiasts who want bold, salon-quality blue without permanent commitment. It’s especially suited to clients with lightened hair seeking high-impact, long-lasting color that conditions while it deposits pigment. If you enjoy creative mixing, pastel experimentation, or reliable true-tone fading, this tube offers professional versatility and dependable results.