Pulp Riot Semi-Permanent Hair Color Deep Wine Red 4 oz — Vegan, Conditioning, Long-Lasting

Pulp Riot Volatile in Deep Wine Red is a semi-permanent, vegan hair color that delivers rich mahogany-red tones with violet depth and lasts up to 50 washes while conditioning hair.

This salon-grade 4 oz tube combines bold, true-to-tone pigment with Anti-Overworking Technology to give vivid color without weakening the hair. Designed to be used directly from the tube on pre-lightened hair or creatively blended on darker bases, Volatile conditions as it deposits color, improving shine and hydration compared to unwashed hair. The formula is free of ammonia, PPD, parabens, MEA, and gluten and rinses out evenly for predictable fades.

How long will this Deep Wine Red shade last on my hair?

On pre-lightened hair, expect vibrant color retention that can last up to 50 washes, depending on hair porosity and aftercare. True-tone fade means the shade lightens steadily instead of patching, so color maintains a natural progression as it gradually diminishes.

• Processing time: 25–40 minutes for full deposit.
• Longevity: up to 50 washes on optimal bases and care routines.
• Fade behavior: even, predictable true-tone fading with no heavy bleed.

Will this product damage my hair or alter its feel?

Volatile uses Anti-Overworking Technology to protect the hair fiber during color deposit, reducing stress compared with harsher permanent processes. The formula is conditioning by design, boosting shine and hydration so hair feels softer after use.

• Conditions hair: increases shine by 86% versus unwashed hair.
• Hydration: up to 2x the moisture after application versus unwashed hair.
• Safer styling: reduces breakage risk when used per instructions, especially on bleached hair.

How do I apply Deep Wine Red for the best results?

Apply the color directly to clean, dry hair—no developer required. For maximum vibrancy, use on pre-lightened hair; for creative shades or pastels, mix with other Pulp Riot colors or clear to dilute intensity.

• Saturation: thoroughly coat hair for even coverage.
• Timing: leave on 25–40 minutes depending on desired depth.
• Rinse: use cool water to lock pigment and reduce fading.

Can I customize the shade or mix it with other colors?

Yes — Volatile is made to be blended. Mix with other Pulp Riot shades for complex tones or combine with clear to create softer, pastel versions without sacrificing the formula's conditioning benefits.

• Mixing: blends smoothly with other Pulp Riot pigments.
• Creative control: add clear to achieve lighter, translucent looks.
• Professional-friendly: ideal for custom color formulas and salon services.

Who is this for? Pulp Riot Volatile Deep Wine Red is aimed at stylists and color enthusiasts seeking a bold mahogany-red with violet nuance that nourishes as it colors. It suits clients who want long-lasting semi-permanent results on pre-lightened hair, creatives mixing custom hues, and anyone preferring vegan, low-irritant formulas without ammonia or parabens. If you need predictable fades, salon-grade pigment, and conditioning performance in a 4 oz tube, this shade delivers professional versatility and vibrant payoff.