Pulp Riot Pyro Semi-Permanent Hair Color — Cool Red 4 oz, Vegan Conditioning Formula

This 4 oz tube of Pyro provides an intense cool red pigment formulated to sit on the hair shaft without developer, producing bold results on pre-lightened hair and creative looks on darker bases. Its vegan formulation excludes ammonia, PPD, parabens, MEA, and gluten, and the brand’s Anti-Overworking Technology helps maintain shine and manageability while minimizing breakage during the coloring process.

How long will this cool red stay vivid?

The Pyro Cool Red can hold vibrant tone for up to 50 washes when applied to the correct base and cared for with color-safe routines. Because it’s a semi-permanent formula, the shade gradually softens but is designed to fade evenly, avoiding uneven patches or harsh lines.

• Lasts up to 50 washes under ideal conditions
• True-tone fade maintains balanced color as it diminishes
• Use color-safe shampoo and cool rinses to extend longevity

Will this shade damage my hair?

Pyro’s Anti-Overworking Technology and conditioning base aim to preserve hair integrity during color application. It’s optimized to add shine and hydration rather than strip or excessively stress the strand, though pre-lightening and existing hair condition affect results.

• Formulated to increase shine and hydration after use
• Reduces breakage compared with non-conditioning treatments on pre-lightened hair
• Not a permanent oxidative dye—no developer needed for application

How do I apply Pyro Cool Red for best results?

Apply to clean, dry hair for even saturation; process between 25 and 40 minutes for full deposit. Rinse with cool water until clear, then style as usual—no developer required means straightforward at-home or salon use.

• Saturate strands thoroughly to avoid patchiness
• Processing time: 25–40 minutes depending on desired intensity
• Rinse with cool water to lock in shine and help even fade

Can I customize this color or mix it with others?

Yes—Pyro mixes easily with other Pulp Riot shades or with clear diluter to create custom hues, softer pastels, or muted variations of cool red. Mixing expands creative options for stylists and DIY users alike without needing chemical developers.

• Blend with other Pulp Riot colors for unique tones
• Dilute with clear for pastel or less saturated finishes
• Works well over pre-lightened hair for maximum vibrancy

Who is this for: Pulp Riot Pyro Cool Red is suited for hairstylists and color enthusiasts seeking a bold, cool-toned red that conditions while it colors. Ideal for clients who want vivid creative color on pre-lightened hair, people who prefer vegan, low-odor formulas, and anyone aiming to customize shades without oxidative processing. Avoid use on unlightened dark hair if you expect full opacity; for best outcomes, start from an appropriately lifted base.

• Features: Anti-Overworking Technology for sustained vibrancy and protection
• Performance: Adds measurable shine and hydration, with even fade characteristics
• Ethos: Vegan, cruelty-free, and free from common harsh additives