PRETTY FRANK Natural Deodorant Stick — Charcoal Seaside, Baking Soda-Free & Sensitive Skin Friendly

Pretty Frank Charcoal Seaside is a baking soda-free natural deodorant stick that uses activated charcoal, zinc, magnesium and organic butters to control odor while being gentle on sensitive skin.

Designed as an aluminum-free alternative, this deodorant blends essential oils with charcoal and plant-based ingredients to neutralize odor and absorb moisture without harsh baking soda. The formula centers on organic coconut oil and shea butter for skin comfort, arrowroot for dryness, and activated charcoal for odor-binding. It’s handcrafted in the USA and packaged with recyclable materials to reduce environmental impact.

How does Charcoal Seaside manage odor without baking soda?

Instead of sodium bicarbonate, Charcoal Seaside relies on activated charcoal, zinc, and magnesium to neutralize and reduce odor-causing compounds. Arrowroot powder and other absorbents help control wetness, while essential oils contribute a bright, coastal scent.

• Activated charcoal binds odor molecules to reduce detectable smell.
• Zinc and magnesium offer antimicrobial support without synthetic preservatives.
• Organic arrowroot absorbs moisture for a drier feel.
• Lavender, palmarosa, lemon, and juniper berry provide a fresh fragrance profile.

Is this deodorant suitable for sensitive skin?

The formula is specifically crafted for sensitive skin by removing baking soda and synthetic fragrances, and by using soothing, organic oils and butters. It aims to minimize irritation while still delivering reliable odor control for everyday wear.

• No baking soda, aluminum, parabens, or petroleum ingredients.
• Organic coconut oil and shea butter to moisturize and calm skin.
• Fragrance from essential oils rather than synthetic perfumes.
• Patch-tested production methods and decade-old handcrafted recipe.

How do I apply it and how long does one stick last?

Application is simple: 1–2 smooth swipes across clean, dry skin are usually enough. Frequency depends on activity level and personal chemistry, but many users find a single morning application effective for daily tasks; more active days may need reapplication.

• Use on underarms, feet, or any area prone to odor.
• Apply to clean, dry skin with gentle strokes—1–2 swipes recommended.
• One stick’s lifespan varies by usage but typically lasts several weeks with daily use.
• Store in a cool, dry place; recommended for room-temperature climates.

What environmental and ingredient standards does Pretty Frank follow?

Pretty Frank emphasizes natural, food-grade ingredients and sustainable packaging. Their deodorants are Leaping Bunny certified cruelty-free, non-GMO, gluten-free, and made with water-free or water-less processes to conserve resources.

• All packaging and shipping materials are 100% recyclable.
• No aluminum, no parabens, no synthetic fragrances, and no petroleum.
• Handmade in the USA with consistent quality checks.
• Company reports significant water savings through water-free formulations.

Who is this for? Charcoal Seaside is ideal for people who want an aluminum-free, baking soda-free deodorant that still feels substantial and fragrant. It suits anyone with sensitive or easily irritated skin who prefers organic, food-grade ingredients and eco-conscious packaging. If you want a natural deodorant that’s simple to apply, uses activated charcoal for odor control, and carries a fresh, coastal essential-oil scent, this stick is formulated for you.

Ingredients

*Arrowroot (Manihot Esculenta) Powder, Caprylic/Capric Triglyceride, Magnesium Hydroxide, *Coconut (Cocos Nucifera) Oil, Brassica Alcohol, *Shea (Butyrospermum Parkii) Butter, Candelilla (Euphorbia Cerifera) Wax, Zinc Oxide, Activated Charcoal (Coconut), *Lavender (Lavandula Angustifolia) Essential Oil, *Palmarosa (Cymbopogon Martinii) Essential Oil, *Lemon (Citrus Limon) Essential Oil, *Juniper Berry (Juniperus Communis) Essential Oil, Vitamin E (Tocopherol) *Organic