PATTERN Cleansing Shampoo for Curly Hair — Matcha & Aloe Clarifying Formula, Hydrating & Buildup-Removing

PATTERN Beauty by Tracee Ellis Ross Cleansing Shampoo is a clarifying, curly-hair shampoo formulated with matcha green tea and aloe to lift buildup while preserving natural moisture.

This shampoo is designed to refresh textured and curly hair without leaving strands dry or stripped. It uses antioxidant-rich matcha green tea plus soothing aloe vera and Vitamin B5 to help remove residue from styling products, minerals, and environmental pollutants while supporting manageable, resilient curls. The formula also includes rosemary and safflower seed oil for added nourishment and a healthier-looking finish.

How does this shampoo clear product and environmental buildup?

The cleansing formula combines surfactants that remove oils, silicones, and grime with clarifying ingredients that rinse cleanly. It targets residue on the hair and scalp so curls can regain natural pattern and bounce without heavy buildup weighing them down.

• Matcha green tea: antioxidant action to help with daily impurities.
• Aloe vera: calms and hydrates scalp during cleansing.
• Paired surfactants: effectively dissolve styling product residue.

Will this shampoo leave my curls feeling dry or stripped?

It is formulated specifically to avoid the over-drying effect of aggressive clarifiers. The inclusion of aloe, Vitamin B5, and lightweight botanical oils helps maintain moisture balance so strands feel cleansed but not brittle.

• Vitamin B5: supports softness and manageability.
• Safflower seed oil: lightweight conditioning to prevent tightness.
• Rosemary extract: supports scalp comfort without excess oiliness.

How often should I use this clarifying shampoo on curly hair?

Frequency depends on your styling routine and local water quality. For many textured hair types, using a clarifying shampoo every 1–3 weeks removes buildup without disturbing your regular moisture regimen; those who use heavy styling products may benefit from more frequent clarifying washes.

• Weekly to biweekly: typical for product-heavy routines.
• Every 2–3 weeks: normal for moderate product use or softer water.
• Follow with a moisturizing conditioner or mask after clarifying.

How does this product fit into a curly-hair care routine?

Use this cleansing shampoo as the deep-clean step before conditioning treatments or styling phases. It prepares the hair to absorb hydrating and defining products more effectively by removing layers of residue that block penetration.

• Step 1: Wet hair thoroughly and apply the clarifying shampoo.
• Step 2: Rinse and follow with a hydrating conditioner or deep mask.
• Step 3: Apply leave-in or styling products to damp, detangled curls.

Who is this for: PATTERN Cleansing Shampoo is intended for people with curly, coily, or wavy hair seeking a gentle yet effective clarifying option. It suits anyone wanting to remove product buildup and environmental residues while preserving moisture and curl pattern—especially those who use heavier styling creams, gels, oils, or live in areas with hard water or frequent environmental pollutants.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Polysorbate 20, Aloe Barbadensis Leaf Extract, Butyrospermum Parkii (Shea) Butter, Caryodendron Orinocense Seed Oil, Cocos Nucifera (Coconut) Fruit Extract, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Camellia Sinensis Leaf Extract, Panthenol, Caprylyl Glycol, Ethylhexylglycerin, Citric Acid, Cocamidopropyl Dimethylamine, PEG-60 Hydrogenated Castor Oil, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Decyl Glucoside, Polyquaternium-10, C12-18 Acid Triglyceride, Sodium Glycolate, Potassium Sorbate, Sodium Sulfite, Phenoxyethanol, Sodium Benzoate, Phenethyl Alcohol, Fragrance/Parfum