Not Your Mother's Blonde Moment Purple Shampoo & Conditioner 2-Pack - 8 fl oz, Anti-Brass Toning & Hydrating Duo

Not Your Mother's Blonde Moment Purple Shampoo and Conditioner 2-pack is a violet-toned cleansing and conditioning duo that neutralizes brass, supports color retention, and hydrates lightened hair.

This pair combines a pigmented purple shampoo and a matching conditioner formulated to freshen cool tones in blonde, highlighted brunettes, and silver hair while delivering moisture and detangling. Infused with dark violet color-correcting pigments and quinoa-derived ingredients, the set works when used together to reduce warm undertones and help maintain the look of salon-blended color. The formulas avoid harsh sulfates and silicones, and are vegan and cruelty-free for everyday-conscious shoppers.

How does the purple pigment reduce brassiness?

The shampoo contains dark violet pigments that counteract yellow and orange tones by depositing subtle cool tones during cleansing. Used regularly, it mutes warm undertones so color looks fresher between salon visits without heavy dyeing. Results depend on hair porosity and how long the product stays on.

• Dark violet pigments neutralize yellow/orange tones
• Apply 2–3 times weekly in place of regular shampoo
• Leave purple conditioner on for 2–3 minutes for extra toning

Will this damage or dry out my hair?

The shampoo and conditioner are formulated to tone and hydrate rather than strip. Quinoa-inspired ingredients help with color retention and provide conditioning benefits, while the conditioner smooths and detangles. Because the system is sulfate-surfacant-free and silicone-free, it’s designed to be gentler than many traditional clarifying products.

• Sulfate surfactant-free and silicone-free formulas
• Conditioner adds slip to reduce breakage while rinsing
• Use as directed to avoid over-depositing pigment

How often should I use this duo for best results?

Replace your regular shampoo with the purple shampoo 2–3 times per week to maintain cool tones without over-toning. After shampooing, follow with the purple conditioner every time to restore moisture and help spread pigments evenly. For deeper toning on intensely brassy hair, leave the conditioner on the lengths a bit longer, but monitor results to avoid a violet cast.

• Shampoo: 2–3 times weekly in place of normal shampoo
• Conditioner: apply each time after shampooing, 2–3 minutes
• Adjust frequency based on hair porosity and color intensity

Is this safe for colored and natural hair types?

Yes — the set is suitable for natural and color-treated hair, including blondes, silver tones, and lightened brunettes with balayage, highlights, or ombré. The vegan, gluten-free, and cruelty-free formulations avoid common harsh additives to be broadly compatible. Always patch-test if you have a history of scalp sensitivity and follow manufacturer directions for use.

• Safe for blonde, silver, and lightened brunette tones
• Vegan, cruelty-free, paraben-free, and gluten-free
• Not recommended for use more than manufacturer suggests

Who is this for: This 2-pack is aimed at people with lightened or naturally pale hair who want to reduce yellow or brassy hues while preserving moisture and manageability. It fits anyone who prefers a gentler, pigment-based toning routine rather than frequent salon glosses, and suits vegans and shoppers avoiding sulfates and silicones. If you’re maintaining highlights, silver tones, or cool blondes and want a simple at-home maintenance step, this Blonde Moment duo is designed for that purpose.