MAYBELLINE Volum' Express Colossal Curl Bounce Mascara — Very Black, Curved Brush & Memory-Curl Hold

Maybelline Volum' Express Colossal Curl Bounce is a washable mascara that builds dramatic volume while lifting and holding a bouncy curl for long-lasting, clump-resistant lashes.

This mascara pairs a curved Curl ’N’ Bounce brush with a Memory-Curl formula to separate, curl, and volumize lashes without the need for an eyelash curler. Designed in an intense Very Black shade, the formula resists smudging and flaking and is engineered for up to 24 hours of wear while remaining washable for easy removal. It’s ideal for anyone wanting full, lifted lashes that look lively and defined throughout the day.

How does the brush create curl and volume?

The specially shaped Curl ’N’ Bounce brush is curved to match the natural lash line, allowing each stroke to lift and fan lashes while depositing a volumizing coating. Its bristle arrangement separates lashes to prevent clumps while building intensity from root to tip. The shape helps set a lifted curve rather than just coating lashes flatly.

• Curved brush design for root-to-tip lifting
• Bristles spaced to separate and prevent sticking
• Buildable formula for incremental volume with each pass

Will the curl last all day, and how does the Memory-Curl formula work?

The Memory-Curl technology is formulated to help lashes retain a lifted shape after application, aiming to keep the curl visible for extended wear. Though individual results vary, the formula is designed to resist drooping while still being removable with regular makeup remover. It balances hold with flexibility so lashes look natural rather than stiff.

• Formulated to maintain lift for prolonged periods
• Flexible hold prevents brittle, unnatural texture
• Washable formula removes with standard eye makeup removers

Is this mascara smudge-, flake-, and clump-resistant?

Yes — the Colossal Curl Bounce formula emphasizes a clean finish that resists smudging and flaking during wear. The brush and formula combine to distribute the product evenly, reducing the likelihood of clumps. While it’s designed for long wear, daily activities, humidity, and skin oils can influence performance, so setting techniques and removal methods matter.

• Smudge-resistant formulation for fewer transfer marks
• Flake-resistant finish keeps lashes looking neat
• Clump-defying brush action for separated, defined lashes

How should I apply and remove this mascara for best results?

For maximum curl and volume, start at the base of the lashes and sweep upward in a gentle zig-zag to build product at the roots and lift through the tips. Apply multiple light coats instead of one heavy coat to avoid clumping. To remove, use a regular eye makeup remover or micellar water and a gentle cleansing motion to fully dissolve the washable formula.

• Apply from roots to tips with slight wiggle for lift
• Layer thin coats for more volume without accumulation
• Remove with oil-based or micellar eye makeup remover

Who is this for: This mascara suits anyone seeking a bold, volumized lash look with a built-in curl effect — ideal for people who prefer dramatic definition without using a mechanical curler. It’s geared to users who want long-lasting lift and separation in an intense Very Black shade, yet still prefer a washable formula for straightforward removal at day’s end.

Ingredients

G2043048 - Ingredients: Aqua / Water / Eau, Behenyl Behenate, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Cetearyl Alcohol, Stearic Acid, Palmitic Acid, Poly C10-30 Alkyl Acrylate, Pvp, Vp/Eicosene Copolymer, Aminomethyl Propanediol, Phenoxyethanol, Caprylyl Glycol, Potassium Cetyl Phosphate, Butylene Glycol, Myristic Acid, Sodium Laureth Sulfate, Tetrasodium Edta, Silica, Potassium Sorbate [+/- May Contain: Ci 77491, Ci 77492, Ci 77499 / Iron Oxides, Ci 77007 / Ultramarines, Ci 77891 / Titanium Dioxide, Mica, Ci 77742 / Manganese Violet]. Fil D278540/1