Madison Reed permanent hair color kit Radiant 4NA Darkest Ash Brown — 100% gray coverage, conditioning shine

Madison Reed Radiant Hair Color Kit in 4NA Darkest Ash Brown is a salon-quality permanent at-home dye that gives natural-looking, 100% gray coverage while avoiding common harsh ingredients.

This single-pack formula is the brand’s Smart 8-Free permanent color, created for people who want rich, cool-toned brown without ammonia, parabens, PPD, resorcinol, phthalates, gluten, SLS, or titanium dioxide. Enriched with keratin, argan oil, and ginseng root extract, it aims to color while leaving hair conditioned and shiny. The kit mirrors the same shade technology used in Madison Reed Hair Color Bars and includes everything needed for an at-home application: Radiant Cream Color, Conditioning Color Activator, gloves, cap, barrier cream, and clear instructions.

What results can I expect from 4NA Darkest Ash Brown?

You can expect a deep, cool brown tone with ash undertones that neutralize warm or brassy tones. The formula is designed to deliver full coverage on light-to-moderate gray while producing an even, multidimensional finish across lengths and roots.

• 100% gray coverage for light-to-moderate grays
• Cool ash undertone for natural, neutralized color
• Salon-quality, long-lasting permanent dye
• Conditioning finish with added shine and softness

How do I use the kit for best at-home results?

The kit includes step-by-step instructions and everything necessary to perform a full application or targeted root touch-up. For optimal shade match, stay within two levels of your natural color and follow the listed development time for the most consistent outcome.

• Wear included gloves and apply barrier cream to protect skin
• Mix Radiant Cream Color with the Conditioning Color Activator as instructed
• Apply to roots first for regrowth coverage, then distribute through lengths
• Rinse and follow with the provided conditioning step for shine

Is this formula gentler than traditional permanent dyes?

The Smart 8-Free formula removes several commonly contested ingredients without sacrificing permanent color performance. Instead, the formula contains keratin, argan oil, and ginseng root extract to help maintain hair strength and surface smoothness after coloring.

• Free from ammonia, parabens, PPD, resorcinol, phthalates, gluten, SLS, titanium dioxide
• Enriched with keratin for resilience and argan oil for moisture
• Dermatologist-tested and Leaping Bunny cruelty-free certification
• Not a medical product—follow safety guidelines and patch test

How long does the color last and how often should I recolor?

As a permanent hair color, the shade deposits long-lasting pigment but will gradually soften over weeks due to washing, sun, and styling. Most customers recolor every 4–6 weeks to maintain depth and gray coverage, especially at the roots.

• Permanent formula for enduring color base
• Recolor recommended every 4–6 weeks for root maintenance
• Use color-safe shampoos and conditioners to extend vibrancy
• Touch-ups can be performed at the root rather than whole-head each time

Who is this for: This kit works well for people whose natural color is within two shades of Darkest Ash Brown and who have light-to-moderate gray to cover. It’s a good option for anyone seeking salon-grade permanent color at home with cleaner ingredient choices and added conditioning benefits. If you have significant gray or need drastic level changes, consult a professional colorist for personalized guidance.

Ingredients

INGREDIENTS INCI [CTFA]: AQUA/WATER, STEARYL ALCOHOL, ETHANOLAMINE, PROPYLENE GLYCOL, CETYL ALCOHOL, CETEARETH-25, COCAMIDE MEA, TOLUENE-2,5-DIAMINE SULFATE, CETETH-2, POLYQUATERNIUM-6, ARGANIA SPINOSA KERNEL OIL, HYDROLYZED KERATIN, PANAX GINSENG ROOT EXTRACT, DIMETHICONE, PALMITIC ACID, ASCORBIC ACID, EDTA, SODIUM HYDROSULFITE, SODIUM SULFITE, BUTYLENE GLYCOL, 4-CHLORORESORCINOL, M-AMINOPHENOL, 2-METHYLRESORCINOL, P-AMINOPHENOL, 2,4 DIAMINOPHENOXYETHANOL HCL. 20VOL AND 30VOL (LIGHTENING) ACTIVATOR INGREDIENTS: AQUA, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, SODIUM LAURETH SULFATE, PROPYLENE GLYCOL, DIMETHICONE, OXYQUINOLINE SULFATE, PHOSPHORIC ACID, TETRASODIUM EDTA, ETIDRONIC ACID.