L'Oreal Paris Feria Permanent Hair Color 40 Espresso — Multi-Tonal Deep Brown with Shimmer, Pack of 2

L'Oreal Paris Feria 40 Espresso is a permanent shimmering hair color kit that delivers multi-tonal espresso brown with prismatic highlights for bold, salon-inspired results at home.

Feria by L'Oreal Paris is built to create a multi-faceted, fashion-forward finish without a salon visit. Formulated for vivid, luminous color, the Feria system blends base pigments and high-shine shimmer to produce three-dimensional depth and reflective highlights. Each kit includes the colorant, developer, and a Power Shimmer Conditioner that helps seal color and smooth strands after processing. This listing is a pack of two kits, ideal for full-head application across medium to long hair lengths or for two treatments on shorter hair.

How will 40 Espresso look on my hair?

40 Espresso is a deep brown shade with subtle warm undertones and shimmering highlights that catch light for a multi-tonal effect. Results vary by starting level and hair porosity; lighter bases show more prismatic contrast while darker bases deepen the overall tone. Expect visible dimension rather than a flat, single-tone color.

• Deep espresso brown with warm shimmer
• 3X highlights for visible dimension
• More contrast on lighter hair, richer depth on darker hair

Is this permanent dye and how long does the color last?

Feria 40 Espresso is a permanent hair color designed to penetrate the hair shaft for long-lasting shade retention. Permanent color will grow out at the roots over time, and vibrancy can fade gradually with repeated washing, heat styling, and sun exposure. Using the included Power Shimmer Conditioner and color-safe care products helps maintain tone and shine for longer.

• Permanently deposits color into the hair fiber
• Color longevity depends on care and hair porosity
• Includes conditioner to help lock in shine and strength

Will Feria damage my hair and what aftercare is recommended?

The Feria kit includes a Bonding Care Complex in its conditioner to help support hair strength after coloring, aiming to minimize noticeable damage when used as directed. Permanent dye alters hair structure, so following the package directions and avoiding overlapping applications reduces stress. For best results, use color-safe shampoo, regular conditioning treatments, and limit excessive heat styling.

• Power Shimmer/Bonding Care Conditioner helps smooth and seal
• Avoid repeated overlapping applications to preserve integrity
• Use color-protecting products and reduce heat exposure

How much product is in this pack and who needs two kits?

This listing contains two complete Feria permanent color kits—enough for full-head application depending on hair length and thickness. One kit commonly covers short to medium hair; those with long, thick hair or who plan two applications will benefit from the pack of two. Keep an extra kit on hand for touch-ups or future root coverage.

• Pack of two full-color kits included
• One kit usually covers short–medium hair; two for thicker/longer hair
• Extra kit useful for touch-ups or repeat coloring sessions

Who is this for: L'Oreal Paris Feria 40 Espresso suits anyone seeking a dramatic, fashion-inspired permanent brown with shimmering highlights. It’s aimed at at-home colorists who want a high-impact, multi-dimensional finish—people with natural or previously colored hair who are comfortable following kit instructions and who will use color-safe aftercare to preserve results.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Note: Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Please Check The Box At The Store For An Ingredient List At The Shade Level. Formula 1107535 FERIA - Midnight Collection - 3.26 INGREDIENTS AQUA / WATER / EAU ALCOHOL DENAT. PEG-4 RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL AMMONIUM HYDROXIDE POLOXAMER 338 POLYQUATERNIUM-6 OLEYL ALCOHOL 2,4-DIAMINOPHENOXYETHANOL HCl 4-AMINO-2-HYDROXYTOLUENE m-AMINOPHENOL 2-METHYL-5-HYDROXYETHYLAMINOPHENOL AMMONIUM THIOLACTATE p-PHENYLENEDIAMINE PARFUM / FRAGRANCE RESORCINOL EDTA ERYTHORBIC ACID FIL CODE D43841/2 Formula 1087179 D AFTER COLOR CONDITIONER INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 PANTHENOL CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA CETRIMONIUM CHLORIDE CHLORHEXIDINE DIHYDROCHLORIDE HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN 2-OLEAMIDO-1,3-OCTADECANEDIOL SOLUBLE COLLAGEN FIL CODE D52825/3 L'OREAL PARIS 20 VOLUME RETAIL DEVELOPER INGREDIENTS AQUA / WATER HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-30 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE F.I.L. Code D56/21 Formula 1084487 A ACCENTING AFTER COLOR INGREDIENTS AQUA / WATER / EAU DISODIUM COCOAMPHODIPROPIONATE SODIUM LAURYL SULFATE PPG-5-CETETH-10 PHOSPHATE PHOSPHORIC ACID PPG-12-PEG-50 LANOLIN GLYCOL DISTEARATE POLYQUATERNIUM-10 HEXYLENE GLYCOL SODIUM BENZOATE PARFUM / FRAGRANCE TARTARIC ACID PEG-55 PROPYLENE GLYCOL OLEATE SALICYLIC ACID PROPYLENE GLYCOL FIL CODE D43589/4