L'Oreal Paris Feria Permanent Hair Color — 100 Pure Diamond Platinum, Pack of 2, Shimmering High-Impact Shine

L'Oreal Paris Feria 100 Pure Diamond is a multi-faceted permanent hair color kit that creates prismatic, high-shine platinum results with built-in shimmer and a conditioning finish.

Feria by L'Oreal Paris is engineered for people who want fashion-forward, high-impact color at home. This dual-pack delivers the brand’s signature multi-tonal shimmer and 3X highlights for intensified dimension without a salon visit. Included bonding-care conditioner helps smooth and seal hair cuticles after color, so hair looks glossy and feels touchable. Packaging may vary.

How does Feria create shimmering, multi-dimensional platinum?

Feria combines a custom-blended pigment formula with color-reflecting mica to produce a prismatic effect; that means light plays across strands to reveal subtle highlights and reflective depth. The kit targets both base tone and high points of hair to emphasize contrast and shine.

• 3X highlights technology for layered, shimmering dimension
• Prismatic pigments blended by L'Oreal master colorists
• Designed to catch and reflect light for brighter-looking blonde
• Permanent dye formulation for long-lasting color payoff

Will this kit damage my hair and how does the conditioner help?

The formula includes a Bonding Care Complex conditioner intended to restore bond strength and smooth the hair surface after chemical processing. While any permanent color alters hair structure, the included after-color conditioner reduces roughness and helps hair retain strength and shine.

• Bonding Care Complex helps rebuild weakened bonds
• After-color conditioner seals cuticles for less frizz
• Promotes up to 40% stronger-feeling hair when used as directed

How do I use this two-pack at home for best results?

Follow the step-by-step instructions inside the kit for mixing, application, and processing times tailored to your starting shade and hair condition. Using both packs can be helpful for longer or thicker hair, or to perform a touch-up and a full-head application separately.

• Perform a patch and strand test before full application
• Mix developer and color cream thoroughly per instructions
• Apply evenly from roots to ends and adhere to recommended processing time
• Rinse, then apply the included Power Shimmer Conditioner and leave for the instructed time

What kind of results and upkeep should I expect from Pure Diamond?

Pure Diamond is formulated to deliver a bright, shimmering platinum that emphasizes cool, silvery highlights. Expect long-lasting hue with visible shimmer; to maintain vibrancy, use color-safe shampoos, reduce heat styling, and use the conditioner regularly.

• Bright, cool platinum with multi-tonal shimmer
• Permanent color requiring root touch-ups as hair grows
• Best maintained with sulfate-free, color-safe products

Who this is for: Feria 100 Pure Diamond is ideal for experienced at-home dyers or salon clients seeking a bold, fashion-inspired platinum with visible shimmer. Choose this kit if you want an edgy, reflective blonde and are ready to follow instructions for permanent color and after-care. It’s not recommended for very dark, unlightened hair without pre-lightening or for users who prefer temporary color that washes out quickly.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Note: Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Please Check The Box At The Store For An Ingredient List At The Shade Level. Formula 1108503 - INGREDIENTS: AQUA / WATER / EAU • ALCOHOL DENAT. • PEG-4 RAPESEEDAMIDE • GLYCERYL LAURYL ETHER • DECETH-3 • PROPYLENE GLYCOL • AMMONIUM HYDROXIDE • LAURETH-5 CARBOXYLIC ACID • ETHANOLAMINE • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • POLOXAMER 338 • POLYQUATERNIUM-6 • OLEYL ALCOHOL • PARFUM / FRAGRANCE • AMMONIUM THIOLACTATE • EDTA • ERYTHORBIC ACID • TETRASODIUM EDTA • BHT • p-PHENYLENEDIAMINE • 2,4-DIAMINOPHENOXYETHANOL HCL • m-AMINOPHENOL (F.I.L. T44194/7). 1171216 - INGREDIENTS: AQUA / WATER / EAU • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • TRIDECETH-2 CARBOXAMIDE MEA • CETEARETH-25 • GLYCERIN • PHOSPHORIC ACID • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • SODIUM SALICYLATE (F.I.L. D209748/10). 1183532 - INGREDIENTS: HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • PARFUM / FRAGRANCE • COCOS NUCIFERA OIL / COCONUT OIL • POLY(LINSEED OIL) (F.I.L. T177462/2). 1260524 - INGREDIENTS: AQUA / WATER / EAU • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • DIMETHICONE • BIS-CETEARYL AMODIMETHICONE • CETYL ESTERS • CITRIC ACID • ISOPROPYL ALCOHOL • DICETYLDIMONIUM CHLORIDE • PARFUM / FRAGRANCE • SODIUM CITRATE • PHENOXYETHANOL • CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA • ISOPROPYL MYRISTATE • HYDROXYPROPYL GUAR • COCO-BETAINE • AMODIMETHICONE • CETRIMONIUM CHLORIDE • DILAURYL THIODIPROPIONATE • TRIDECETH-10 • SODIUM CHLORIDE • PEG-100 STEARATE • STEARETH-6 • TRIDECETH-3 • ACETIC ACID • TRISODIUM HEDTA (F.I.L. T291377/1).