L'Oreal Paris Feria permanent hair color — 41 Crushed Garnet (Rich Mahogany), multi-faceted shimmer & conditioning

L'Oreal Paris Feria 41 Crushed Garnet is a permanent, multi-faceted shimmering hair color that delivers rich mahogany with intense red-garnet highlights and built-in conditioning.

This at-home hair color kit from L'Oreal Paris Feria blends fashion-forward pigments and a Power Shimmer Conditioner to create a dimensional, high-shine mahogany shade without a salon visit. The formula targets multi-tonal results with prismatic highlights that catch light for a luminous finish. Feria is designed for people who want dramatic, trend-led color with a conditioning step to help maintain softness and sheen after coloring.

How does Feria create that shimmering, multi-tonal mahogany?

Feria uses a prismatic color spectrum and specialized pigments to produce layered tones: a deep base plus brighter garnet highlights. The result is visible depth and light-reflecting shimmer rather than a flat single-tone dye.

• Custom-blended pigments for base and highlight contrast
• 3X highlight effect to increase visible dimension
• Designed to reflect light for a shimmering finish

What is included and how does the Power Shimmer Conditioner help?

The kit typically includes colorant, developer, gloves, instructions, and the Power Shimmer Conditioner. That conditioner seals the hair surface after coloring to enhance shine, reduce roughness, and help preserve the multi-tonal look week after week.

• Developer and dye for permanent color activation
• Power Shimmer Conditioner to smooth the cuticle and add shine
• Simple at-home application steps with protective gloves

Who should choose 41 Crushed Garnet (Rich Mahogany)?

Choose this shade if you want a bold, warm mahogany with noticeable red-garnet shimmer. It flatters medium to dark base colors and suits anyone seeking a dramatic, fashion-forward change without bleaching to extreme lightness first.

• Works well on naturally medium to dark brown hair
• Delivers best red tones on previously lightened or warm bases
• Good for trend-driven looks and statement color updates

How long can I expect the color and shimmer to last?

As a permanent dye, Feria deposits color that resists immediate washing out, but like all permanent color it will gently fade over time, especially with frequent washing or heat styling. Using color-safe products and the included conditioner helps retain vibrancy and shine between touch-ups.

• Permanent pigments for long-lasting color base
• Color retention improved by using sulfate-free, color-care shampoos
• Conserve shimmer by avoiding excessive hot tools and frequent washes

Who is this for: L'Oreal Paris Feria 41 Crushed Garnet is ideal for anyone seeking an at-home, fashion-inspired permanent color with visible shimmer and multi-tonal depth. It fits trend-conscious users wanting a bold mahogany-red shift while maintaining hair softness through an integrated conditioning step. If you prefer subtle, single-tone shades or need full gray coverage, consider consulting product details or a colorist to ensure this vibrant, prismatic option matches your goals and base color.

Ingredients

Lanolin Liquida / Lanolin Oil, Oleyl Erucate, Sesamum Indicum Oil / Sesame Seed Oil, Cera Microcristallina / Microcrystalline Wax / Cire Icrocristalline, Ppg-5 Lanolin Wax, Acetylated Lanolin, Cera Alba / Beeswax / Cire Dabeille, Disteardimonium Hectorite, Parfum / Fragrance, Tocopheryl Acetate, Rosa Canina Fruit Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Synthetic Fluorphlogopite, Argania Spinosa Oil / Argania Spinosa Kernel Oil, Calcium Aluminum Borosilicate, Geraniol, Benzyl Alcohol, Silica, Hexyl Cinnamal, Hydroxycitronellal, Calcium Sodium Borosilicate, Methyl-2-Octynoate, Tin Oxide, Polyethylene Terephthalate, Acrylates Copolymer[+/- May Contain / Peut Contenir]Mica, Ci 77891 / Titanium Dioxide, Ci 77499, Ci 77492, Ci 77491 / Iron Oxides, Ci 15850 / Red 7, Ci 45410 / Red 28 Lake, Ci 15985 / Yellow 6 Lake, Ci 77163 / Bismuth Oxychloride, Ci 19140 / Yellow 5 Lake, Ci 45380 / Red 22 Lake, Ci 75470 / Carmine, Ci 42090 / Blue 1 Lake