Loma Violet Shampoo for Blonde & Gray Hair, 12 fl oz — Blue‑Violet Tone Correction, Sulfate‑Free Moisture

Loma Hair Care Violet Shampoo is a blue‑violet pigmented cleansing formula that neutralizes brassy tones and refreshes blonde and gray hair with a Vanilla Bean and Blood Orange aromatherapy blend.

Designed for color-treated, highlighted, and naturally light hair, this salon‑grade shampoo deposits controlled blue‑violet pigments to counter unwanted warm or yellow undertones. The sulfate‑free, paraben‑free formula cleanses gently while an Aloemoist Complex helps maintain moisture and manageability. The scent profile pairs creamy vanilla bean with bright blood orange for a balanced, modern fragrance that leaves hair smelling fresh without overpowering.

How does this shampoo correct brassiness without damaging hair?

The violet pigments are formulated to lightly coat the hair shaft and neutralize yellow and orange tones, so you see cooler, cleaner blonde and gray between color appointments. Because the base is sulfate‑free and sodium chloride‑free, the cleanse is less stripping than a conventional clarifying shampoo.

• True blue‑violet pigment for targeted tone neutralization
• Sulfate‑free cleansing to protect color and moisture
• Aloemoist Complex helps reduce dryness during use
• Designed for periodic use to maintain cool tones

When and how often should I use this Loma Violet Shampoo?

Frequency depends on hair porosity, color intensity, and personal preference: many users apply it once or twice weekly as a tone‑refreshing wash. For very porous or heavily brassy hair, shorter contact times or less frequent use reduce the risk of over‑deposition.

• Start with once weekly and adjust as needed
• Apply to wet hair, lather, leave 1–3 minutes, then rinse
• Shorter leave times for fine or porous hair; longer for resistant brass
• Alternate with your regular sulfate‑free shampoo for balance

What sensory benefits does the Vanilla Bean and Blood Orange scent provide?

The fragrance blends a warm, creamy vanilla note with a bright citrus top of blood orange to create a fresh, sophisticated aroma that complements salon routines. It's intended to uplift while remaining subtle enough for everyday wear.

• Top notes: lively blood orange for a crisp opening
• Heart/base: smooth vanilla bean for warmth and comfort
• Aromatherapy effect: refreshing yet balanced scent experience
• Suitable for both daytime and post‑salon use

Which ingredients protect hair while delivering violet pigment?

The formula pairs pigment with moisturizing agents and gentle surfactants so hair looks toned without feeling stripped. LOMA also avoids sulfates, parabens, gluten, and sodium chloride to reduce irritation and preserve color vibrancy.

• Aloemoist Complex to support hydration and softness
• Gentle, sulfate‑free surfactants for effective cleansing
• Blue‑violet pigments calibrated for light hair shades
• Free from parabens, gluten, and sodium chloride

Who is this for: Loma Hair Care Violet Shampoo is ideal for anyone with natural or color‑treated blonde, silver, or gray hair who wants to minimize warm tones between salon visits while maintaining moisture and a pleasant fragrance. It’s a good fit for people seeking a gentle, professional‑strength purple shampoo that avoids harsh sulfates and common irritants; beginners should test short leave‑times and adjust to find the right frequency for their hair type.

Ingredients

aloe barbadensis leaf juice, water (aqua), sodium cocoyl isethionate, distearyl phthalic acid amide, propanediol, sodium lauryl sulfoacetate, sodium lauroamphoacetate, sodium methyl 2-sulfolaurate, sodium methyl cocoyl taurate, persea gratissima (avocado) oil, creatine, panthenol, tocopherol, hydrolyzed adansonia digitata seed extract, lavandula angustifolia (lavender) flower/leaf/stem extract, foeniculum vulgare (fennel) seed extract, helianthus annuus (sunflower) seed extract, dimethicone, polyquaternium-7, cetrimonium chloride, disodium 2-sulfolaurate, guar hydroxypropyltrimonium chloride, glycerin, xanthan gum, benzyl alcohol, gluconolactone, chlorphenesin, sodium benzoate, potassium sorbate, citric acid, lavandula angustifolia (lavender) oil, citrus nobilis (mandarin orange) peel oil, citrus aurantium dulcis (orange) peel oil, anthemis nobilis (roman chamomile) oil, citrus paradisi (grapefruit) peel oil), limonene, coumarin, ext. violet 2 (ci 60730), basic blue 99.