Loma Curvature Curvy Crème Curl Activator 8.45 oz — Medium Flexible Hold, Frizz Control

Loma Curvature Curvy Crème is a moisturizing styling crème that activates curls and waves while delivering a medium, flexible hold.

Designed to enhance natural texture without stiffness, this 8.45 ounce crème layers moisture and light control to define curls, tame frizz and support waves. Formulated without parabens, gluten, sulfates or sodium chloride, it includes a rich sea complex plus color and keratin protection. The pear and cranberry aromatherapy gives a fresh, subtle scent while the product remains suitable for a wide range of hair types, including non-curly hair when you want a firmer styling crème.

How does Curvature Curvy Crème shape and define natural curls?

The crème combines lightweight hold with moisturizing agents that encourage curl formation and reduce frizz without making hair feel crunchy. It smooths the hair cuticle so waves appear more uniform and curls clump naturally for better definition.

• Medium flexible hold for movement and bounce
• Moisturizing rich sea complex for hydration and softness
• Frizz control to maintain defined curls and waves
• Non-crunch finish for touchable texture

Can I use it on straight or non-curly hair?

Yes — on non-curly hair Curvy Crème functions as a firmer styling crème to add body, light texture and controlled hold. It can be applied to damp hair to create subtle wave or to dry hair to smooth and shape styles without heavy residue.

• Use on damp hair to enhance natural body
• Apply sparingly to dry hair for smoothing and shaping
• Works under heat styling to protect and define

What ingredients protect color and keratin treatments?

Formulated to be gentle on treated hair, Curvy Crème includes a moisturizing sea complex and protective agents that help preserve color vibrancy and keratin smoothing benefits. The absence of sulfates and sodium chloride reduces strip and drying effects that can fade color or weaken keratin-treated strands.

• Sulfate- and sodium chloride-free to safeguard treatments
• Moisturizing components to support strand health and shine
• Compatible with color and keratin-maintained hair routines

How do I apply it for best results?

Work a small amount through damp hair from mid-lengths to ends, scrunching to encourage curl formation, or smooth from roots to ends for wave definition. Adjust quantity based on hair thickness and desired hold; start with a dime-sized amount and add more as needed. Finish by air-drying for natural texture or diffuse for extra volume and lift.

• Start with a small amount; add incrementally for control
• Scrunch for curls, smooth for waves, or use a diffuser for volume
• Suitable for daily styling and layering with other Loma products

Who is this for? Loma Curvature Curvy Crème is aimed at anyone wanting defined, touchable curls or waves with moderate hold — from natural curl patterns to straight hair seeking more texture. It is ideal for color-treated or keratin-treated hair owners who want protection while styling, and for users who prefer formulas free from parabens, gluten, sulfates and sodium chloride. Packaged in an 8.45 ounce tube and made in the USA, it also includes an E-Commerce Authenticity Code to verify product originality.

Ingredients

aloe barbadensis leaf juice (aloe vera gel)*, polyquaternium-46, vp/methacrylamide/vinyl imidazole copolymer, glyceryl stearate, hydroxypropyl guar, gluconolactone, chlorphenesin, fragrance, glycerin* & water & lavandula angustifolia (lavender) flower/leaf/stem extract* & foeniculum vulgare (fennel) seed extract* & helianthus annuus (sunflower) seed extract*, extracts of fucus vesiculosus (kelp), spirulina platensis, ascophyllum nodusum (kelp), chondrus crispus (carrageenan), creatine, panthenol (vitamin b-5), tocopherol (vitamin e)*, persea americana (avocado) seed oil*, olea europaea (olive) fruit oil*, panthenol (vitamin b-5), tocopherol (vitamin e)*,citric acid. *Certified Organic