LAURA GELLER NEW YORK Always There Lengthening Mascara — Black, Buildable Length & Curl Hold

LAURA GELLER NEW YORK Always There Lengthening Mascara is a buildable, long-wearing black mascara designed to instantly lengthen, define, and hold curl without clumping.

Designed for everyday wear, this mascara pairs an ultra-creamy formula with an innovative lengthening brush to stretch and separate lashes. The wavy, soft-fiber wand deposits pigment evenly from root to tip while the smudge-resistant finish helps lashes stay defined throughout the day. Lightweight yet pigmented, it works especially well on straight, short, or thin natural lashes that need visible extension and separation.

How does the brush create longer-looking lashes?

The wand features soft, wavy fibers that grip each lash and pull pigment to the tip, creating the illusion of added length with every stroke. Its shape is engineered to reach inner and outer corner lashes without clumping, giving a fanned, elongated effect.

• Soft, wavy bristles coat lashes evenly from base to tip
• Slim profile reaches short and inner-corner lashes
• Brush design prevents excess product buildup

Will it stay put all day without smudging or flaking?

The formula is formulated for long wear with a crease- and smudge-resistant finish so lashes remain defined during regular daily activities. It resists common transfer and flake issues, while still being comfortable on the eye area.

• Crease- and smudge-resistant finish for all-day definition
• Even pigmentation reduces the need for touch-ups
• Light, non-stiff feel keeps lash movement natural

How can I build volume without ending up clumpy?

This mascara's creamy, buildable formula layers smoothly so you can add intensity without weight. Start with a single coat to define and lengthen, then add thin layers while wiggling at the base to increase fullness without clumps.

• Layerable texture for gradual intensity
• Wiggle-and-sweep method minimizes clumps
• Ideal for creating both natural and dramatic looks

What is the best way to apply it for curl and separation?

For lift and curl, position the wand at the lash base, hold briefly, then sweep upward while rotating slightly to lift each hair. Use side-to-side wiggles near the root to boost volume and re-sweep the tips for added length and separation.

• Start at the root and sweep upward to the tips
• Wiggle the wand for extra base volume
• Layer thin coats for a fanned, separated finish

Who is this for: LAURA GELLER NEW YORK Always There Lengthening Mascara is designed for anyone seeking noticeable length, defined separation, and reliable wear—especially people with straight, short, or fine lashes who want an easy-to-layer mascara that stays put. Whether you prefer a subtle daytime lash or a more dramatic, built-up effect, this mascara provides controlled length and curl without heaviness or clumping.

Ingredients

Aqua / Water / Eau, Iron Oxides (Ci 77499), Paraffin, Glyceryl Stearate, Acacia Senegal Gum, Copernicia Cerifera Cera / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Palmitic Acid, Stearic Acid, Cetearyl Stearate, Pvp, Hydrated Silica, Phenoxyethanol, Aminomethyl Propanol, Hydrogenated Castor Oil, Synthetic Wax, Polyvinyl Alcohol, Cetearyl Alcohol, Polybutene, Hydroxyethylcellulose, Ethylhexylglycerin, Disodium Phosphate, Polysorbate 60, Sodium Phosphate.