KEVIN.MURPHY Plumping.Wash densifying shampoo 33.8 fl oz — volumizing, lightweight body for fine hair

KEVIN.MURPHY PLUMPING.WASH is a densifying shampoo formulated to visibly thicken fine or thinning hair while nourishing scalp and strands for fuller, more resilient-looking hair.

Designed for hair that needs body and strength, this concentrated 33.8 fl oz salon-size shampoo blends plant-derived actives and rice proteins to expand the hair shaft, gently cleanse, and promote the appearance of density. It suits daily use and pairs best with PLUMPING.RINSE to complete a targeted thickening routine. Free from parabens and sulphates, the formula focuses on lightweight volume without weighing hair down.

How does PLUMPING.WASH add volume without heaviness?

The formula uses rice bran and rice-derived amino acids to create a fuller hair shaft while maintaining a weightless feel. Mild surfactants gently remove buildup so strands can lift from the root and keep body between washes.

• Rice bran and amino acids swell and strengthen the hair fiber for thicker appearance
• Light, non-oily conditioning agents avoid flattening fine hair
• Mild cleansing system removes residue that can make hair limp

Which ingredients support scalp health and thicker-looking strands?

Botanical extracts like Ginger Root and Nettle are included for their traditional use in stimulating circulation and supporting scalp comfort, helping create a healthier environment for hair to appear fuller. Nutrient-rich components help fortify weakened strands.

• Ginger Root extract helps refresh and soothe the scalp
• Nettle extract contributes vitamins and minerals linked to scalp vitality
• Rice proteins reinforce the hair cortex for stronger, plumper strands

Can I use PLUMPING.WASH every day and with other styling products?

Yes — the paraben- and sulphate-free formulation is gentle enough for daily cleansing while leaving room for styling treatments. For optimal densifying results, follow with KEVIN.MURPHY PLUMPING.RINSE and lightweight styling products designed for fine hair.

• Safe for routine daily use on most hair types prone to thinning
• Pairs best with the PLUMPING.RINSE to lock in body and manageability
• Compatible with lightweight mousses, sprays, and root-lifting products

What results should I expect and how quickly?

Regular use typically yields hair that looks fuller and feels stronger over time; immediate benefits include a cleaner scalp, improved lift at the roots, and smoother strand texture. Long-term visible thickening depends on consistent use and complementary products.

• Immediate: cleaner, more voluminous feel after the first wash
• Short term: increased lift and smoother, silkier strand surface
• Ongoing: gradual improvement in fullness when used with PLUMPING.RINSE

Who is this for: PLUMPING.WASH is targeted at people with fine, thinning, or aging hair who want a salon-grade, cruelty-conscious solution to add body and strengthen strands. It suits anyone seeking daily-use densifying care that plays well with styling routines and helps hair look visibly fuller from root to tip.

• Hair type: fine, thinning, or aging hair seeking volume
• Use: daily shampoo to improve appearance of density
• Pairing: follow with PLUMPING.RINSE for best results

Ingredients

INGREDIENTS: Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Aloe Barbadensis Leaf Juice, Amodimethicone, Panthenol, Acronychia Acidula Fruit Extract, Callitris Columellaris Leaf/Wood Extract, Callitris Glaucophylla Leaf Extract, Butyrospermum Parkii Butter, Oryza Sativa Bran Oil, Rice Amino Acids, Hydrolyzed Pea Protein, Bromelain, Papain, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Propylene Glycol Dicaprylate/Dicaprate, Polyquaternium-37, Silicone Quaternium-16,