KEVIN.MURPHY ROUGH.RIDER Mouldable Styling Clay — All Hair Types, Matte Finish & Strong Flexible Hold

KEVIN.MURPHY ROUGH.RIDER is a moldable styling clay that delivers a gritty, matte finish with strong, flexible hold while nourishing hair with soya bean and bamboo extracts.

Designed for texture, separation and durable styling, ROUGH.RIDER combines a coarse, oily-clay texture with conditioning ingredients so you can shape looks that last without stiffness or heavy residue. It works across hair lengths and types, adding grip for short crops, control for medium styles and memory for layered cuts. Sulfate-free, paraben-free and cruelty-free, the formula is built to support salon-level finishes at home while helping improve hair strength over time.

How does ROUGH.RIDER create a matte, textured finish?

ROUGH.RIDER’s formulation uses an intentionally gritty, oily-clay base that mattifies shine while providing strong structure. The texture adheres to strands for separation and definition without looking greasy.

• Gritty clay base for dry, matte appearance
• Oily component for workable pliability and lasting hold
• Leaves hair defined rather than glossy

Will this product work on my hair type and length?

Yes — the clay is adaptable across all hair types and lengths. It provides grip for fine hair, control for medium textures and reinforcement for thicker or longer styles without weighing hair down.

• Short hair: adds separation and structure
• Medium lengths: creates piecey, controlled looks
• Longer hair: tames flyaways and enhances texture

How do I apply ROUGH.RIDER for best results?

Warm a small amount between palms until pliable, then work through dry or towel-dried hair focusing on roots for lift or ends for definition. Start light — you can always add more to increase hold and texture.

• Use pea-sized amount for short styles, more for thicker hair
• Apply to dry hair for maximum texture and hold
• Reworkable throughout the day for refreshed separation

What nourishing ingredients are included and why do they matter?

ROUGH.RIDER includes soya bean and bamboo extracts to support hair strength and help seal rough ends. These plant-derived ingredients complement the styling clay by adding conditioning benefits without creating weight or shine.

• Soya bean extract: helps strengthen hair fibers
• Bamboo extract: provides mineral support and seals ends
• Paraben- and sulfate-free, cruelty-free formulation

Who is this for: ROUGH.RIDER is ideal for anyone seeking a durable, matte finish with texture and control — from barbers sculpting short, structured cuts to individuals who want tousled, piecey styles. It’s suitable for all hair types and lengths, and for users who prefer plant-derived conditioning within their styling products. If you need a product that balances strong hold, reworkability and hair-supporting ingredients without shine or stiffness, this clay is a practical choice.

Ingredients

Kaolin clay, bentonite, water, glycerin, dimethicone, fragrance, preservatives.