KEVIN.MURPHY FREE.HOLD Hair Styling Paste — 3.5 oz Medium Hold, Flexible Texture & Subtle Shine

FREE.HOLD is a medium-hold styling paste by KEVIN.MURPHY that sculpts hair with flexible control, subtle shine, and a naturally textured finish.

Whether you want definition, separation, or light thickness, this lightweight paste works across hair types to create manageable styles without stiffness. Formulated with carnauba wax for body, lanolin wax for smoothness, and yerba mate for a glossy look, FREE.HOLD balances pliable hold and natural movement while avoiding sulphates and parabens.

How does FREE.HOLD shape hair without feeling crunchy?

The formula blends waxes and lightweight emollients to deliver a medium hold that stays workable throughout the day. Hair feels flexible rather than fixed, so you can reshape strands without needing more product.

• Carnauba wax adds thickness and structure without stiffness.
• Lanolin wax smooths and lubricates for a soft finish.
• Yerba mate contributes subtle shine while keeping texture natural.
• Paraben- and sulphate-free base prevents heavy residue.

Will FREE.HOLD suit my hair type and styling goals?

Yes—FREE.HOLD is formulated for use on all hair types and works particularly well when you want defined separation, added body, or a lived-in look. It performs on short to medium lengths and can be layered for stronger hold on thicker hair.

• Fine hair: provides lift and light thickness without weighing strands down.
• Medium hair: sculpts texture and separation with moderate control.
• Thick hair: use slightly more product or combine with a blow-dryer for hold.
• Short styles: excellent for sculpting and defining edges.

How do I apply FREE.HOLD for best results?

Warm a small amount between your palms, working evenly through dry or slightly damp hair to build texture and shape. Start with less product; increase gradually to avoid overloading hair.

• Rub a pea-sized amount between hands to warm and soften the paste.
• Apply from roots to ends for volume or focus on mid-lengths to tips for separation.
• Use fingertips to twist and define sections for a piecey finish.
• Rework during the day to refresh style; shampoo out when finished.

What ingredients give FREE.HOLD its performance and finish?

FREE.HOLD combines plant-derived waxes with conditioning agents to balance hold, texture, and shine while minimizing buildup. The ingredient choices emphasize styling performance alongside hair manageability.

• Carnauba wax—adds body and creates structure for styling.
• Lanolin wax—imparts smoothness and lubricity for softer strands.
• Yerba mate—enhances shine and a healthy-looking finish.
• Free from sulphates and parabens; cruelty-free formulation.

Who is this for: FREE.HOLD is ideal for anyone seeking a versatile, medium-hold styling paste that creates textured, natural-looking hair without stiffness. It’s a strong choice for people who want reworkable control—stylists and consumers alike—who prefer products formulated without sulphates or parabens and value manageable shine and thickness in their finished look.

Ingredients

Water, glycerin, dimethicone, cetyl alcohol, stearic acid, fragrance, tocopherol (vitamin E), preservatives.