KÉRASTASE Genesis Homme Bain De Masse Thickening Shampoo for Men, 8.5 fl oz — Adds Volume & Strength

Kérastase Genesis Homme Bain De Masse is a thickening shampoo formulated for men to gently cleanse the scalp, strengthen weakened hair, and deliver instant body and texture.

This concentrated shampoo is part of KÉRASTASE's Genesis Homme line, designed for men with hair that feels fine, weakened, or prone to thinning. It removes dirt, oil, and debris from the hair and beard while leaving a textured, fuller look. The formula combines cleansing agents with key ingredients like creatine and ginger root extract to support hair fiber resilience and enhance volume without weighing hair down.

How does this shampoo support men with thinning or weakened hair?

Genesis Homme Bain De Masse targets impurities at the scalp and along the hair shaft so that hair appears fuller and easier to style. It focuses on cleansing and strengthening rather than heavy conditioning, giving hair lift at the roots and improved texture.

• Deeply cleanses scalp and hair to remove oil, sweat, and product build-up
• Formulated to add immediate density and texture to fine or weakened strands
• Supports hair fiber strength with creatine and ginger root extract

What is the ideal way to use this shampoo for best results?

Use on wet hair and massage a small amount from roots to ends to create a rich lather, then rinse thoroughly. For a more complete routine, follow with a compatible KÉRASTASE Genesis Homme thickening product such as a spray or styling wax to enhance density and hold.

• Apply to wet hair and beard, lather, then rinse completely
• Use regularly as part of a daily or alternate-day regimen
• Layer with Genesis Homme Thickening Spray or Wax Pomade for added volume and styling control

Which ingredients should I expect and what do they do?

The formula blends cleansing agents with targeted actives to lift, fortify, and texturize hair. Creatine helps reinforce hair fiber structure, while ginger root extract brings antioxidant-rich botanical support for scalp and strand feeling.

• Creatine: supports hair fiber resilience and helps improve texture
• Ginger root extract: botanical extract to complement scalp and strand care
• Mild surfactants: cleanse without heavy residue, preserving volume

Will this shampoo work on my beard and facial hair?

Yes—Bain De Masse is suitable for both scalp hair and beard hair, cleansing and adding texture across facial and head hair. Its lightweight thickening action helps beard hair feel fuller while removing trapped oil and grime.

• Can be used on beard to remove impurities and add body
• Gentle enough for daily use on facial hair without over-stripping
• Pairs with KÉRASTASE styling products to shape beard texture

Who this is for: This shampoo is made for men with fine, weakened, or thinning-prone hair who want a cleansing product that adds instant thickness and texture without heavy conditioning. It's also a practical choice for men who prefer multifunctional grooming products that work on both scalp and beard. If you seek a routine that emphasizes clean, denser-looking hair and pairs easily with targeted thickening sprays or pomades, Genesis Homme Bain De Masse fits into that regimen.

Ingredients

Aqua/Water/Eau, Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Hexylene Glycol, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Alcohol Denat., Polyquaternium-30, Glycerin, Salicylic Acid, Limonene, Benzoic Acid, Creatine, Linalool, Benzyl Salicylate, Coumarin, Zingiber Officinale Root Extract/Ginger Root Extract, Citral, Benzyl Alcohol, Citronellol, Ci 42090 /Blue 1, Ci 17200/Red 33, Parfum/Fragrance.