L'ANGE HAIR Violet Purple Toning Shampoo for Blonde & Gray — Moisturizing, Anti-Brass

L'ANGE HAIR Violet Purple Toning Shampoo is an intensely pigmented weekly purple shampoo that neutralizes brassiness in blonde, platinum, and gray hair while moisturizing and preserving color.

Refresh color and tone between salon visits with a formula that deposits violet pigments to cancel warm, unwanted hues while delivering antioxidants and botanical oils for hydration. This shampoo is formulated without alcohol or parabens and is designed as a strong at-home toning step — ideal when you want salon-quality cooling and color maintenance without extra styling time.

How does this shampoo remove brassiness from blonde and gray hair?

The shampoo uses concentrated violet pigments that counteract yellow and orange undertones through color theory: purple neutralizes warmth on the hair shaft. Used weekly or as needed, it deposits just enough pigment to cool tones without staining when rinsed properly.

• Intensely pigmented formula for effective neutralization
• Weekly application recommended to maintain cooler tones
• Rinse thoroughly to avoid temporary violet residue
• Safe for both natural gray and color-treated blonde shades

Will it dry out my hair or strip color?

This shampoo is crafted to tone while moisturizing: antioxidants and botanical oils help maintain softness and shine during the toning process. Because it’s free from alcohol and parabens, it avoids the excessively drying effects some toning shampoos can cause.

• Botanical oils provide conditioning and slip for easier detangling
• Antioxidants protect color integrity and hair fiber health
• Paraben- and alcohol-free to reduce dry-feel risk
• Works as part of a color-care routine, not a color remover

How should I use it for best results without over-toning?

Apply to wet hair, lather, and leave on for a short, controlled time based on your desired outcome and current tone. Beginners should start with 1–2 minutes and increase gradually; always rinse thoroughly and consider wearing gloves to protect hands from staining.

• Start with 1–2 minutes; increase only if needed
• Use weekly for maintenance or occasionally for stronger correction
• Rinse well and follow with conditioner or mask for hydration
• Wear gloves to avoid temporary pigment on skin

Can anyone use this shampoo and what hair types benefit most?

Yes — the formula is suitable for all hair textures, from fine and straight to curly and coarse. It’s particularly useful for those with blonde, platinum, silver, or highlighted hair looking to keep tones cool and color fresh between salon appointments.

• Works on natural and color-treated blonde, platinum, and gray hair
• Safe for straight, wavy, curly, and coily textures
• Ideal for people who want low-effort color maintenance at home
• Not intended as a permanent dye or color removal product

Who this is for: L'ANGE HAIR Violet Purple Toning Shampoo is made for anyone aiming to reduce brassiness and extend salon color between appointments while keeping hair soft and manageable. It fits hair-care routines that prioritize pigment correction plus nourishment — perfect for busy people who want reliable, at-home toning without sacrificing moisture or shine.

Ingredients

Water/Aqua/Eau, Sodium Coceth Sulfate, Glycerin, Sodium Chloride, Lauramide DIPA, Borago Officinalis Seed Oil, Panthenol, Tocopheryl Acetate, Linum Usitatissimum Seed Oil, Fragrance/Parfum, Polyquaternium‐7, Cocamidopropyl Betaine, Stearamidopropyl Dimethylamine, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Ext. Violet 2.