Joico Blonde Life Violet Shampoo 10.1 fl oz — Brass-Neutralizing, Sulfate-Free Tone Corrector

Joico Blonde Life Violet Shampoo is a violet-pigmented, brass-neutralizing cleanser that gently removes buildup while cooling unwanted yellow tones.

This salon-grade shampoo is formulated for cool blondes and lightened hair that need instant tone correction without harsh sulfates. Joico pairs a concentrated violet pigment with a creamy lathering base to lift surface brassiness, clarify hair, and help maintain brightness and shine between color appointments. It’s free of SLS/SLES sulfates and designed to be used regularly or as-needed depending on how quickly your hair warms up.

How quickly will it reduce brassiness?

You’ll usually notice cooler, less-yellow tones after a single wash, especially on surface brassiness or mild yellowing. Results depend on initial hair porosity, the shade of blonde, and how long you leave the product in. For stronger yellow or orange brasses, repeated or longer applications may be necessary.

• Visible toning often after one shampoo.
• Stronger brass may require 2–3 consecutive uses.
• Adjust leave-in time based on desired depth of toning.
• Follow with a moisturizing conditioner to avoid dryness.

Can I use this on color-treated or highlighted hair?

Yes — Joico Blonde Life Violet Shampoo is formulated for color-treated, lightened, and highlighted hair. Its violet pigments sit on the hair surface to neutralize yellow tones without stripping professional color when used as directed. Still, avoid daily overuse to prevent slight over-toning on very porous hair.

• Safe for highlights, foil, balayage, and full blonde shades.
• Works best when paired with a nourishing conditioner.
• Not intended as a permanent dye; pigment deposits temporarily.
• Test on a small section if hair is highly porous or heavily damaged.

How do I use it to get the best results?

Apply to wet hair, work into a rich lather, and rinse; leave-in time can be adjusted depending on how much toning you need. Use 1–3 minutes for maintenance toning and longer for stronger correction, but monitor to avoid over-violet results. Finish with a hydrating mask or conditioner from the Blonde Life line for balanced moisture and shine.

• Wet hair thoroughly before applying shampoo.
• Massage into mid-lengths and ends; avoid excessive scalp focus.
• Rinse after 1–3 minutes for maintenance; extend only if needed.
• Pair with conditioner or mask to restore hydration and smoothness.

What else should I know about the formula?

The formula creates a rich lather to lift dirt and build-up while violet pigments counteract yellow tones. It’s free of SLS/SLES sulfates, which helps reduce additional drying, and includes conditioning agents to preserve shine and manageability. Because the pigment sits on the hair surface, toning is temporary and best maintained with regular use.

• Contains violet pigment for immediate tone correction.
• Free of SLS/SLES sulfates to limit harsh stripping.
• Cleanses while supporting shine and healthy-looking hair.
• Temporary pigment—regular use maintains tone between salon visits.

Who is this for: Joico Blonde Life Violet Shampoo is ideal for anyone with cool blonde, highlighted, bleached, or naturally light hair seeking a fast, salon-style way to neutralize yellow tones at home. It’s suited for clients who want an easy-maintenance product to extend color vibrancy while avoiding harsher sulfate cleansers. If you need stronger or permanent color correction, consult a color professional.

Ingredients

Monoi Oil, Tamanu Oil, Arginine, Light Violet Hue, SmartRelease Technology INGREDIENTS/INGREDIÉNTS/INGREDIENTES: Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Hydrolyzed Hair Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine HCl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).