John Frieda Violet Crush Purple Shampoo & Conditioner Set, 2-Pack — Neutralizes Brass, Hydrating B5

John Frieda Violet Crush Purple Shampoo & Conditioner Set instantly neutralizes brassy yellow and orange tones to reveal cooler, brighter blonde hair.

This two-piece system pairs a violet-toned shampoo with a pigment-rich conditioner to target warm brass in blonde hair without over-drying. Formulated with crushed violet pigments and provitamin B5, the set cleanses and deposits tone-correcting color while replenishing moisture. Containers use 50% post-consumer recycled plastic, and the formulas avoid peroxide, ammonia, parabens and phthalates; the conditioner is also free of SLS/SLES sulfates.

How quickly will I see cooler blonde after using this set?

Most users notice reduced brass and a visibly cooler shade after the first use when the shampoo and conditioner are applied together. Results depend on your starting level of brass and how long the purple products are left on the hair.

• Shampoo: lather, leave for one minute, then rinse for immediate toning effect.
• Conditioner: smooth from root to tip to enhance violet pigments and add hydration.
• Daily use until desired tone is achieved, then alternate with regular shampoo to maintain color.

Will this damage or dry out my color-treated hair?

The formulas are made to cleanse and tone without stripping essential moisture or compromising color integrity. The shampoo removes buildup while the conditioner supplies provitamin B5 to soften and help restore hair fiber.

• Cruelty-free and free of peroxide and ammonia to protect color-treated strands.
• Shampoo cleanses gently, designed not to strip natural oils when used as directed.
• Conditioner adds hydration and detangling benefits to reduce breakage during combing.

Is this safe for all types of blonde—natural, highlighted, or platinum?

Yes. The Violet Crush set is formulated to be safe across natural blondes, highlighted hair, and platinum shades. The violet pigments neutralize unwanted warm tones that appear across these blonde varieties.

• Appropriate for natural, color-treated, and platinum blonde hair.
• Use frequency can be adjusted based on sensitivity and desired toning strength.
• Rinse hands immediately after use to avoid temporary staining on skin.

How should I incorporate this set into my regular hair routine?

Start by using the purple shampoo and conditioner together daily until you reach the cool blonde shade you want. Once achieved, alternate with your regular care products to preserve tone without over-depositing violet pigments.

• Wet hair, massage shampoo in, leave for one minute, then rinse thoroughly.
• Apply conditioner through wet hair, leave briefly for pigment payoff, then rinse.
• Alternate with non-purple shampoo to maintain balance and avoid over-toning.

Who this set is for: The John Frieda Violet Crush Purple Shampoo & Conditioner Set is made for anyone looking to reduce brassy warmth in blonde hair—whether you’re naturally light, regularly highlighted, or maintain a platinum finish. It’s particularly useful for people seeking salon-like toning at home without harsh peroxide or ammonia, and for those who want added moisture from a conditioner with provitamin B5. If you want a straightforward, everyday approach to keep blonde shades cool and luminous, this pair is a practical addition to your haircare routine.

Ingredients

See packaging for ingredient details