Immortal NYC Texture & Volume Powder — 0.7oz Extra-Strong Flexible Hold, Natural Matte Finish

Immortal NYC 'The One In A Million Dollars' is a concentrated texture and volume powder that delivers extra-strong, flexible hold with a natural matte finish for all hair types.

This lightweight, 0.7oz (20gr) styling powder builds instant lift, grip, and texture without greasiness or heavy residue. Formulated from all-natural ingredients and free from alcohol, sulfates, silicones, parabens, ammonias, formaldehydes, and sodium chloride, it’s designed to create long-lasting shape and thickness while remaining simple to wash out. The powder is suitable for short to medium lengths and performs on fine, thick, straight, wavy, or curly hair, providing a clean, dry matte look that reads natural on camera and in person.

How quickly does the powder add volume and texture?

The powder works immediately on contact: sprinkle or tap a small amount into roots and mid-lengths, then tousle to activate lift and separation. Within seconds you’ll feel increased grip and visible thickness without stiffness. It’s effective for quick styling refreshes between washes and builds when layered for heavier hold.

• Instant root lift and thickness
• Visible texture within seconds of application
• Layerable for stronger hold without stickiness
• Works as a pick-me-up between shampoo days

How do I use it for a natural, matte finish?

Apply a pinch to dry hair, focusing at the roots for volume or throughout lengths for separation and grit. Rub the powder between fingertips or shake directly into roots, then tousle and shape with fingers or a comb. The natural matte finish appears as the powder distributes and absorbs excess oil for a clean look that’s camera-ready.

• Use sparingly to avoid visible residue
• Tousle with fingers for relaxed texture
• Combine with blow-drying for extra lift
• Mix with a small amount of cream for controlled definition

Will it wash out easily and is it safe for everyday use?

This formula rinses out with water and gentle shampoo without leaving a sticky buildup or stripping hair of its natural oils. Because it contains no harsh solvents or silicones, it’s safe for regular use and for most hair textures, including color-treated hair. Its concentrated formula means a little goes a long way, so a single 0.7oz container lasts through many applications.

• Rinses clean without heavy residue
• Free of alcohol, sulfates, parabens, and silicones
• Suitable for daily styling and color-treated hair
• Concentrated — economical use

How does it perform for different hair lengths and styles?

For short cuts, it provides strong root lift, separation, and structure; for medium lengths, it adds body and a lived-in, textured finish; on longer hair it can create beachy texture and reduce limpness when applied lightly at roots and mid-lengths. The powder supports a range of looks from messy, undone styles to more controlled, piece-y finishes when combined with refined styling tools.

• Short hair: defined separation and volume
• Medium hair: choppy texture and grip
• Long hair: root lift and light gritty texture
• Compatible with matte pomades or creams for hybrid looks

Who this is for: If you want immediate, salon-style volume and texture without shine or stiffness, and prefer a clean ingredient list, this powder is for you. It fits busy people who need fast, fuss-free styling, creatives seeking textured definition, and anyone looking to stretch time between washes while keeping hair looking natural. Ideal for men, women, and teens who want an adaptable, easy-to-wash product that creates a matte, natural look with extra-strong yet flexible hold.

Ingredients

Glycerin, Silica Dimethicone Silylate, Aqua, VP/VA Copolymer, Parfum, Sodium Benzoate, Linalool, Hexyl Cinnamal, Coumarin, Limonene