Immortal NYC Matte Styling Pomade for Men — 7/9 Hold, Clay-Infused Matte Finish (Water-Based)

Immortal NYC Matte Styling Extreme Dry Look Pomade is a water-based, all-natural hair wax that delivers a strong, non-greasy matte hold for messy, textured styles.

Designed for everyday grooming, this pomade combines clay and natural ingredients to add texture, volume, and lasting control without shine or sticky buildup. It rinses out easily with water, avoids harsh chemicals, and works across a range of hair types so you can create relaxed, matte finishes that stay put through the day.

How strong is the hold and what finish will I get?

The product rates 7 out of 9 for holding ability, giving you a robust but flexible grip suited to messy, structured looks. Instead of a glossy sheen, the clay-based formula creates a true matte finish that reduces visible oiliness and helps hair maintain texture.

• 7/9 hold for firm yet workable support
• Clay-infused for a dry, matte appearance
• No sticky residue or stiff crunch when applied correctly
• Maintains volume throughout the day

Will this pomade suit my hair type and daily routine?

Yes—the formula is crafted for all hair textures, from fine to coarse, and is gentle enough for regular use. Its water-soluble base makes styling quick and cleanup simple, fitting easily into morning routines or touch-ups during the day.

• Works on short, medium, and longer men’s cuts
• Enhances texture in straight or wavy hair and controls thicker hair
• Washes out with water—no heavy shampooing required
• Safe for daily styling without drying or damage

What’s inside the jar and is it safe for hair?

This pomade emphasizes natural ingredients and intentionally avoids common harsh additives. The absence of alcohol, sulfates, silicones, parabens, and similar chemicals helps protect hair health while providing the performance users expect from a modern styling wax.

• All-natural components, with added clay for texture
• No alcohol, sulfates, silicones, parabens, formaldehydes, or sodium chloride
• Water-based formulation for easier rinsing and less buildup
• Light fragrance for day-long freshness without overpowering scent

How do I use it to create a messy, lived-in look?

Rub a small amount between palms to warm the product, then work through dry or slightly damp hair, focusing on roots and mid-lengths for lift and definition. Reapply sparingly for more hold—this product layers well without becoming greasy.

• Start with pea-sized amount; increase for thicker hair
• Use fingertips to tousle and separate strands for texture
• Apply to dry hair for maximum matte effect; damp for softer hold
• Comb or finger-style depending on desired finish

Who is this for: Immortal NYC Matte Styling Extreme Dry Look Pomade is aimed at men who want a reliable, no-shine styling product that adds volume and texture without harmful additives. It’s ideal for anyone seeking an everyday pomade that balances strong hold with natural-feeling hair—from those maintaining short, messy cuts to people adding structure to medium-length styles. If you want a water-based, easy-to-wash wax that keeps hair looking matte and refreshed, this pomade is a practical choice that fits into a modern grooming routine.