Goldwell StyleSign Roughman Texturizing Paste 100ml — Vegan Matte, Instant Maximum Hold & Long-Lasting Texture

Roughman Texturizing Paste from Goldwell delivers a rapid-dry formula designed to lock in structure and texture without shine. Formulated for color-safe styling and free from sulfates, alcohol and silicones, this 100ml paste is engineered to produce a durable matte finish and strong bundling effect for medium to coarse hair. The product is CO₂-compensated and vegan, offering a performance-focused option for styling that seeks longevity and control.

How quickly does this paste set and how long will styles last?

The paste dries in seconds, allowing you to shape hair immediately and maintain the look throughout the day. When applied correctly, styles retain texture and control for up to 72 hours, depending on activity and hair type.

• Instant quick-dry action for fast styling
• Hold factor 5/5 for maximum control
• Longevity up to 72 hours under normal conditions
• Best results on medium to coarse hair textures

What finish and texture does Roughman create?

Roughman produces a light matte effect with pronounced texture and separation, ideal for rugged, lived-in or sculpted looks. The paste promotes bundling for defined strands while avoiding glossy residue.

• Light matte finish to reduce shine
• Strong bundling for piecey definition
• Creates tactile texture and separation
• Works well for short to mid-length styles

How should I apply it for the best results?

For maximum matte texture, work the paste into dry hair and shape with your fingers for a rough, separated effect. For sleeker styles or more controlled looks, distribute evenly through damp hair and comb through before drying.

• Apply to dry hair for strongest matte effect
• Use on damp hair and comb for smoother styles
• Start with a small amount; build as needed
• Reworkable throughout the day without greasy feel

Are there safety or sustainability features to consider?

Roughman is dermatologically tested and free from sulfates, alcohol and silicones, reducing common irritants and buildup. The formula is vegan and the product is CO₂-compensated, reflecting measures to limit climate impact.

• Dermatologically tested for skin compatibility
• Vegan formulation with no animal-derived ingredients
• Free from sulfates, alcohol and silicones
• CO₂-compensated for climate-neutral footprint

Who is this for? Roughman Texturizing Paste is aimed at people with medium to coarse hair who want strong, matte control for creative and durable styles. It's a solid choice for anyone seeking quick-dry performance, piecey definition or a long-lasting, low-shine finish—suitable for both everyday wear and more sculpted, editorial looks.

Ingredients

Water/Aqua/Eau, Petrolatum, Ozokerite, Calcium Sulfate, Trilaureth-4 Phosphate, Bis-Diglyceryl Polyacyladipate- 2, Propanediol, Hydrated Silica, PEG-40 Hydrogenated Castor Oil, VP/VA Copolymer, Glyceryl Stearate, PEG-100 Stearate, Hydroxyacetophenone, Sorbitan Caprylate, Cetrimonium Chloride, Caprylic/Capric Triglyceride, Himanthalia Elongata Extract, BHT, Benzoic Acid, Fragrance/Parfum.