GIOVANNI 50:50 Balanced Hydrating Clarifying Shampoo 24 fl oz — Daily, Color-Safe Moisture & Clarifying

GIOVANNI 50:50 Balanced Hydrating Clarifying Shampoo is a daily-use formula that cleanses and replenishes moisture for normal to dry, processed hair.

This salon-inspired shampoo blends clarifying action with hydrating botanicals to remove buildup without leaving hair brittle or stripped. Formulated around GIOVANNI’s Rule of Balance, the 50:50 formula aims to deliver both cleansing and conditioning benefits so your hair feels lighter, smoother, and more manageable after each wash. The 24 fl oz bottle provides an ample supply for regular use in a home routine.

How does this shampoo remove buildup while keeping hair hydrated?

The 50:50 Balanced Hydrating Clarifying Shampoo uses surfactants that lift oils, product residue, and impurities while selected moisturizers help maintain hydration. Instead of aggressive stripping, the formula focuses on balancing cleansing power with nourishing ingredients so hair retains softness after rinsing.

• Gentle clarifying surfactants that dissolve buildup without harsh drying
• Hydrating botanical extracts like lavender and rosemary to soothe strands
• Protein and nutrient blend to support strength and manageability

Can I use this every day and on color-treated hair?

Yes — the shampoo is formulated to be mild enough for daily use and is suited for color-treated or chemically processed hair that needs both cleansing and moisture. Regular, gentle use helps keep scalp and hair free of residues while supporting softness and reduced frizz.

• Daily-use formulation with non-stripping ingredients
• Works with color-treated and processed hair when you want frequent washes
• Helps maintain smoothness and manageability between salon visits

What natural ingredients are included and what do they do?

GIOVANNI incorporates botanicals and nutrient-rich extracts chosen for soothing and hydrating properties. These plant-based additions add a light fragrance while contributing vitamins and antioxidants that improve texture and appearance without heavy residues.

• Lavender: calming, adds light moisture and fragrance
• Rosemary: helps clarify and refresh the scalp environment
• Thyme and other botanicals: support shine and overall hair softness

How will this shampoo change my daily styling and routine?

Using a balanced clarifying-hydrating shampoo can simplify your routine by reducing the need for multiple clarifying and conditioning steps. Hair comes out cleaner, easier to detangle, and more receptive to styling products, so you may use less leave-in product while achieving smoother results.

• Smoother wet detangling and reduced breakage during styling
• Lighter feel helps volumize limp hair without stripping moisture
• Fewer product layers needed for manageability and shine

Who is this for: GIOVANNI 50:50 Balanced Hydrating Clarifying Shampoo is aimed at people with normal to dry hair, including those with color-treated, chemically processed, or frizz-prone strands who want a daily cleanser that also restores moisture. It is a practical choice for anyone who washes frequently but doesn’t want hair to feel parched afterward — ideal for those who prefer botanical-forward, salon-inspired formulas wrapped in eco-conscious packaging.

Ingredients

INGREDIENTS: Aqua (Purified Water), Sodium Coco-Sulfate, Cocamidopropyl Betaine, Sodium Cocoamphoacetate, Polysorbate 20, Lauryl Glucoside, Glycerin, *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Helianthus Annuus (Sunflower) Seed Oil, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, *Glycine Soja (Soybean) Seed Extract, *Betula Alba (Birch) Bark/Leaf Extract, Decyl Glucoside, *Urtica Dioica (Nettle) Extract, *Equisetum Arvense (Horsetail Plant) Extract, Citric Acid, Phenoxyethanol, *Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Fragrance, *Salvia Sclarea (Clary) Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Chamomilla Recutita (Matricaria) Flower Extract, *Thymus Vulgaris (Thyme) Extract, Ethylhexylglycerin, Potassium Sorbate, Tocopherol (Vitamin E). *Organically Produced Ingredient