FENTY BEAUTY Pro Filt’r Soft Matte Longwear Liquid Foundation — Shade 420, Buildable Medium-to-Full Coverage

Fenty Beauty Pro Filt’r Soft Matte Longwear Liquid Foundation in shade 420 is a longwear, soft-matte liquid foundation formulated to provide buildable medium-to-full coverage with a blurred, shine-controlled finish.

This foundation from FENTY BEAUTY by Rihanna is part of the Pro Filt’r line, designed to create a smooth, even base that lasts through daily activities. Shade 420 targets deeper complexions with neutral undertones, and the formula is intended to pair with a primer and proper skin prep for best application. The texture dries down to a soft matte that minimizes the appearance of shine while allowing customizable coverage.

How should I prepare my skin before applying this foundation?

For a smooth, even application, start with clean, hydrated skin. Moisturizing is especially important for drier skin types to avoid patchiness; after moisturizing, use Pro Filt’r Instant Retouch Primer to enhance wear and create an ideal surface for the foundation.

• Cleanse thoroughly to remove oils and residues
• Apply a hydrating moisturizer suited to your skin type
• Use Pro Filt’r Instant Retouch Primer for extended wear and smoother finish
• Allow products to absorb before foundation application

What level of coverage and finish can I expect from shade 420?

This formula delivers buildable medium-to-full coverage that can conceal unevenness while still looking skinlike when blended. The finish dries to a soft matte, reducing visible shine without creating a flat, cakey appearance when applied correctly.

• Buildable coverage: light to full depending on layers
• Soft matte finish for shine control
• Blends easily with brush, sponge, or fingertips
• Best used after primer for longevity

Which tools and methods give the best application results?

Use your preferred tool—dense foundation brush, blending sponge, or clean fingertips—to achieve different coverage levels and finishes. A damp sponge often provides a more natural, skinlike finish, while a dense brush gives fuller coverage and more precise placement.

• Dense brush for fuller, even coverage
• Damp sponge for skinlike, blended finish
• Fingertips for targeted blending and warmth
• Layer gradually to avoid excess product buildup

How long does the foundation last and how do I set it?

The Pro Filt’r formula is formulated with longwear in mind; setting with a translucent or skin-tone powder can extend wear and control shine in oily zones. Reapply or touch up as needed during long days, focusing on the T-zone or areas that naturally produce oil.

• Set with a light dusting of translucent or colored powder
• Use blotting papers for quick shine control without adding product
• Touch up with minimal product to avoid cakiness
• Combine with Pro Filt’r primer for enhanced longevity

Who is this for: FENTY BEAUTY Pro Filt’r Soft Matte Longwear Liquid Foundation 420 is aimed at people with deeper skin tones seeking a neutral undertone match, shine control, and buildable coverage. It's suitable for those who prefer a soft matte finish and want a foundation that pairs well with primer and setting products. If you need a shade match or specific skin-concern guidance, consult color-match tools or test in natural light before purchase.