F Framesi Purple Shampoo for Blonde & Gray Hair — Dynamic Blonde Violet, 16.9 fl oz, Sulfate-Free Moisturizing

Framesi Color Lover Dynamic Blonde Violet Purple Shampoo is a deep-violet, sulfate-free cleansing formula that neutralizes brassy yellow tones to keep blonde, highlighted, gray, and white hair cooler and more luminous between salon visits.

Designed for color-treated and natural pale hair, this professional-strength purple shampoo deposits rich violet pigments to counteract warm, unwanted tones while maintaining moisture and strength. The vegan, sulfate- and paraben-free formula includes UV and heat protectants and is lightweight to avoid buildup. Use it as part of a maintenance routine to extend color vibrancy and keep pale shades crisp and refined.

How does this purple shampoo remove brassiness without drying my hair?

Instead of using harsh stripping ingredients, the Dynamic Blonde shampoo balances strong violet pigments with a gentle, moisturizing base. It cleanses while depositing cool-tone pigment so brass fades without the typical drying effect of clarifying treatments.

• Deep violet pigments neutralize yellow and orange undertones.
• Sulfate-free surfactants reduce stripping and preserve moisture.
• Lightweight formula prevents heavy buildup or residue.
• Heat and UV protectants help reduce color fading from styling and sunlight.

How should I use it for the best toning results?

Apply to wet hair, work evenly through lengths and ends, rinse, then reapply and leave on 2–3 minutes for enhanced toning. For maintenance, alternate the purple shampoo into your routine every third wash and follow with Framesi Color Lover Dynamic Blonde Conditioner to restore softness.

• First wash: cleanse, rinse, then reapply for targeted toning.
• Leave-on time: 2–3 minutes for deeper neutralization of brassy tones.
• Frequency: alternate every third wash to avoid over-depositing pigment.
• Pair with Dynamic Blonde conditioner for balanced hydration and manageability.

Will this work on all shades of blonde, gray, and white hair?

Yes—framesi's violet shampoo is formulated to address a range of pale tones. It is effective on warm blonde shades, highlighted hair, natural or colored gray, and white hair, producing a cooler, more polished finish when used as directed.

• Light blondes and highlights: brightens and refines tone.
• Gray and white hair: counteracts yellowing to maintain clarity.
• Color-treated blonde: helps extend color life up to reported longer retention when used with the Color Lover system.
• Suitable for regular at-home maintenance between salon visits.

Is the formula salon-grade and free from unwanted additives?

Framesi developed this shampoo with salon professionals in mind, delivering a salon-approved performance without several common harsh additives. The label is free from sulfates, parabens, DEA, and sodium chloride and follows a vegan formulation that supports gentler, predictable results.

• Vegan formulation without animal-derived ingredients.
• Free of sulfates, parabens, DEA, and sodium chloride for milder cleansing.
• Includes protective agents for heat and UV exposure.
• Weightless texture avoids buildup even with repeated use.

Who is this for? Framesi Color Lover Dynamic Blonde Violet Purple Shampoo is ideal for anyone with blonde, highlighted, gray, or white hair who wants to maintain cool tones and reduce brassiness between salon visits. It suits those looking for a professional-quality, gentler alternative to aggressive clarifiers—particularly clients and stylists who prefer sulfate-free, vegan options to preserve moisture, color, and hair strength while keeping pale shades crisp and luminous.

Ingredients

Water (Aqua/Eau), Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Cocamidopropylamine Oxide, PPG-2 Hydroxyethyl Coccomide, Hydrolyzed Quinoa, Soy Protein, Superoxide Dismutase, Corallina Officinails Extract, Quaternium-95, Silicone Quaternium-16, Undeceth-11, Undeceth-5, Bis-Diisopropanolamino-PG-propyl Dimethicone/Bis-Isobutyl PEG-14 Copolymer, Polyquaternium-11, Hydrolyzed Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Polyquaternium-10, Fragrance (Parfum), Polysorbate-20, Butyloctanol, Propylene Glycol, Mica, Titanium Dioxide, Violet 2 (CI 60725), Aminomethyl Propanol, Dehydroacetic Acid, Benzyl Alcohol.