Fable & Mane Hydrating Shampoo — Moisturizing Shampoo for Dry, Damaged Medium-to-Thick Hair (Aloe & Coconut, Silicone-Free)

Fable & Mane Hydrating Shampoo is a moisture-rich cleanser that gently removes buildup while restoring softness and shine to dry, damaged medium-to-thick hair.

This hydrating shampoo blends aloe vera and coconut oil in a silicone-free, vegan formula crafted to nourish thirsty strands without stripping color. Designed for medium and thick hair types, its scent mixes banana, coconut, jasmine sambac, rice milk and vanilla for a warm, fruity-floral finish. Clinical-style participant feedback shows rapid improvements in hydration and softness when used consistently.

How will this shampoo affect dry, damaged hair?

The formula prioritizes hydration and gentle cleansing so dry hair feels less brittle after washing. Aloe vera helps condition and soothe the scalp while coconut oil smooths the hair cuticle to increase shine and manageability. The result is hair that feels softer, looks healthier, and is easier to style.

• Hydrating agents replenish moisture without heavy residue
• Coconut oil adds visible shine and smoother texture
• Gentle surfactants cleanse without aggressive stripping
• Silicone-free finish keeps hair light and touchable

How quickly will I notice results and what do studies show?

Individual results vary, but short-term participant feedback indicates noticeable benefits within two weeks of regular use. In a small user group, most people reported improvements in hydration and softness after using the shampoo twice weekly for 14 days. Continued use supports improved manageability for medium and thick hair.

• 92% of participants reported increased hair hydration after two weeks
• 89% of participants said their hair felt softer in the same period
• Best results seen with consistent cleansing and follow-up conditioning

Will this shampoo work with colored or treated hair?

Yes. The formula is color-safe and formulated to be gentle on chemically treated strands. Because it avoids silicones and harsh sulfates, it cleans without prematurely fading color or weighing down treated hair. Pairing with a matching conditioner helps preserve tone and boost moisture.

• Color-safe ingredients protect salon-treated hair
• No silicones to build up and dull color over time
• Works well as part of a moisture-focused haircare routine

What does it smell like and how is the fragrance composed?

The fragrance is a warm, transportive blend that evokes tropical and floral notes. Top fruitiness from banana and coconut is balanced by Indian jasmine sambac and creamy rice milk, finished with soft vanilla for a cozy, long-lasting aroma. The scent profile aims to feel indulgent yet natural.

• Fruity top notes: banana and coconut
• Floral heart: Indian jasmine sambac
• Comforting base: rice milk and vanilla

Who is this for: Fable & Mane Hydrating Shampoo is formulated for people with medium to thick hair that needs extra moisture and smoothing—especially those with dry, damaged or color-treated strands seeking a silicone-free, vegan, cruelty-free option. If you want a scent-forward shampoo that improves softness and shine while cleansing gently, this product fits into a moisture-first hair routine.

• Key features: aloe vera conditioning, coconut oil smoothing, silicone-free, color-safe, vegan and cruelty-free
• Typical use: replace your regular shampoo, use with a matching conditioner for best results
• Packaging note: formulated to be gentle on hair and scalp while delivering a lush fragrance

Ingredients

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Aloe Barbadensis (Aloe Vera) Leaf Juice, Cocamidopropyl Hydroxysultaine, Decyl Glucoside, Lauryl Glucoside, Sodium Lauroyl Sarcosinate, Centella Asiatica Extract, Cocos Nucifera (Coconut) Oil, Coconut Acid, Tocopherol, Curcuma Longa (Turmeric) Root Extract, Orbignya Speciosa Kernel Oil, Hydrogenated Palm Glycerides Citrate, Withania Somnifera Root Extract, Astrocaryum Murumuru Seed Butter, Propanediol, Emblica Officinalis Fruit Extract, Ascorbyl Palmitate, Sodium Chloride, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Wheat Protein PG-Propyl Silanetriol, Ethylhexylglycerin, Polyquaternium-10, Sodium Isethionate, Sodium Lauroyl Lactylate, CocoGlucoside, Disodium, Cocoyl Glutamate, Glyceryl Oleate, Pelvetia Canaliculata Extract, Maltitol, Xylitol, Xylitylglucoside, Anhydroxylitol, Glycerin, Citric Acid, Polyquaternium-7, Lecithin, Sorbic Acid, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Parfum (Fragrance), Coumarin.