Davines This Is A Medium Hold Finishing Gum — Medium flexible hold, lightweight texture, workable finish

Davines This Is A Medium Hold Finishing Gum is a lightweight, workable styling gum that sculpts texture and smooths finishes with a medium, flexible hold without sticky or greasy residue.

Designed for hairdressers and anyone who crafts everyday styles, this finishing gum delivers controlled definition and a polished look while remaining easy to rework throughout the day. Made in Parma, Italy, Davines blends natural-sourced ingredients with laboratory expertise to create styling products that respect hair integrity and the planet. This formula targets texture and separation for modern, tailored finishes—from sleek looks to piecey waves—without weighing hair down.

How does this finishing gum shape hair without feeling heavy?

The formula balances hold agents and lightweight emollients to provide structure without stiffness. It spreads smoothly, allowing precise placement and separation, and dries to a natural-looking finish that avoids shine overload or tackiness. Because it’s workable, you can restyle mid-day without buildup.

• Medium, flexible hold for sculpting and defining
• Non-greasy texture that rinses clean
• Workable formula for re-texturizing during the day

What styling results can I expect with different hair types?

Fine hair gains definition without being flattened thanks to the lightweight base that adds texture without weight. Medium to thick hair benefits from separation and control, taming flyaways and framing styles. Curly or wavy textures can use a small amount to enhance individual strands and reduce frizz while keeping movement.

• Fine hair: added separation and long-lasting texture
• Medium hair: defined, controlled styles with natural movement
• Thick/curly hair: targeted hold for piece definition and frizz control

How do I apply the finishing gum for the best effect?

Warm a small amount between your palms until it becomes pliable, then apply to dry or slightly damp hair focusing on mid-lengths and ends. Use fingers to twist and separate strands for a piecey look or smooth over sections for a sleeker finish. Add more product sparingly to build hold without creating residue.

• Start with a pea-sized amount and build as needed
• Apply to dry or towel-dried hair for different textures
• Use fingers for definition or a comb for sleeker results

Is this product ethical and suitable for salon use?

Davines formulates in Italy with a focus on sustainable sourcing and responsible production practices. The company does not test products on animals, making this finishing gum a choice-aligned option for professionals and consumers who prioritize cruelty-free cosmetics. Packaging and manufacturing practices also reflect Davines' commitment to environmental awareness.

• Made in Parma, Italy with careful ingredient selection
• Cruelty-free: Davines does not test on animals
• Formulated for both salon professionals and at-home styling

Who is this for: This Is A Medium Hold Finishing Gum is ideal for anyone who wants manageable, defined styles without heavy residue—professional stylists seeking a versatile finishing tool and everyday users wanting control and texture for fine, medium, or coarse hair. If you value a product that’s easy to rework, delivers natural-looking hold, and aligns with cruelty-free values, this finishing gum is a practical addition to your styling kit.