Davines NOUNOU Shampoo for Processed, Color-Treated Hair — Nourish & Strength (250 ml)

Davines NOUNOU Shampoo gently cleanses and intensely nourishes chemically treated and brittle hair to restore softness and manageability.

Formulated in Parma, Italy, NOUNOU Shampoo is designed for hair weakened by color, bleach, perms, or thermal styling. The creamy, full-bodied formula uses Fiaschetto Tomato extract and conditioning agents to replenish moisture and improve texture without stripping color. Lightweight yet rich, it targets processed hair that needs both gentle cleansing and concentrated nourishment.

How does NOUNOU Shampoo improve hair texture after chemical services?

The shampoo rebuilds softness and resilience by delivering hydration and conditioning molecules directly to the hair fiber. It reduces roughness and helps detangle strands so styling is easier and breakage is minimized. Regular use supports a smoother surface and silkier feel.

• Fiaschetto Tomato extract helps replenish moisture
• Creamy lather detangles and softens cuticles
• Preserves manageability after color or lightening

Will NOUNOU Shampoo strip color or fade treated hair?

NOuNOU Shampoo is formulated to be gentle on processed hair, focusing on nourishment rather than harsh cleansing. Its milder surfactants cleanse without aggressively removing pigments, helping maintain color vibrancy between salon visits. For best results, pair with the matching NOUNOU conditioner.

• Mild cleansing agents protect salon color
• Helps maintain brightness and tone
• Ideal for colored, highlighted, or lightened hair

How should I use this shampoo for optimal results?

Apply to wet hair, emulsify into a creamy lather, then rinse thoroughly. For very damaged or dry hair, leave a short contact time (one to two minutes) to allow the nourishing ingredients to absorb. Follow with NOUNOU Conditioner to seal moisture and reinforce softness.

• Use a coin-sized amount for short hair, more for longer lengths
• Massage gently into scalp and lengths for even coverage
• Pair with NOUNOU conditioner for enhanced repair

Is the product suitable for sensitive scalps or daily use?

The gentle formulation makes it suitable for frequent use on hair that has been chemically processed, though individual scalp sensitivity varies. It avoids aggressive detergents but is not marketed as a hypoallergenic or medical scalp treatment. Patch-test if you have a history of reactions.

• Designed for regular use on processed hair
• Not a medicated or hypoallergenic product
• Recommended to patch-test for sensitive skin

Who is this for: NOUNOU Shampoo is aimed at anyone with color-treated, lightened, permed, or heat-damaged hair seeking a richer cleansing experience that restores moisture and improves manageability. It fits well into routines for those who want salon-grade nourishment at home, especially when paired with other Davines NOUNOU products for a full restorative regimen.

Ingredients

Mixture of biodegradable surface - softness and silkiness Phenethyl Benzoate - stronger polishing effect Tomato Fiaschetto Guaceto - has remarkable toning and nourishing product with Zero Impact® with Tomato Fiaschetto Torre Guaceto from Slow Food Presidium of Brindisi, Puglia