Davines Forming Pomade — This Is A Forming Pomade, Lightweight Matte Texture & Flexible Hold

Davines This Is A Forming Pomade is a lightweight styling paste that delivers flexible yet strong hold and reworkable texture without sticky or greasy residue.

Designed in Parma by Davines, this pomade blends natural-derived ingredients and precision formulation to sculpt short haircuts and textured looks. It lets you shape, separate, and modify hair throughout the day while controlling frizz and flyaways. The finish is natural rather than shiny, making it ideal for lived-in, modern styles that require movement and definition.

How does this pomade create texture without stiffness?

The formula balances hold agents with malleable waxes and lightweight emollients so strands stay defined but still move. That means you can shape hair, then reshape it later with fingers or a comb without buildup. The non-greasy finish avoids clumping, keeping hair separated and tactile.

• Flexible yet reliable hold for shaping and reshaping.
• Light emollients prevent greasy residue or stiffness.
• Helps separate strands for a matte, textured appearance.

What types of hairstyles work best with this product?

This Is A Forming Pomade excels on short to medium-length cuts: cropped textures, messy crops, pompadours with low shine, and defined bedhead styles. It adapts well for both sleek, controlled looks and undone, piecey finishes. Use less product for subtle control or more for bolder separation.

• Short textured crops and tapered cuts.
• Matte separation for tousled, lived-in styles.
• Light sculpting of short pompadours or side-swept looks.

How do I apply and rework the pomade during the day?

Warm a small amount between your palms to soften it, then work through dry or slightly damp hair focusing on roots for volume or ends for definition. To rework, simply rub a fingertip across styled sections and reshape—no need to add more product unless you want stronger hold. For a cleaner finish, use a comb to refine lines after application.

• Warm a pea-sized amount in palms; increase as needed.
• Apply to dry or towel-damp hair for different textures.
• Rework by lightly rubbing and reshaping—no buildup.

Which grooming concerns does it address?

The pomade tames flyaways and reduces frizz while preserving natural movement and texture. Because it’s lightweight, it avoids weighing hair down or leaving a sticky film; instead it delivers long-lasting style memory you can adjust. The finish blends well with everyday styling routines and pairs easily with other Davines treatments.

• Smoothes frizz and controls flyaways for cleaner silhouettes.
• Creates lasting texture without stiffness or shine.
• Compatible with other styling and care products.

Who is this for: anyone who wants a modern, reworkable hold—especially those with short to medium haircuts seeking matte texture and separation without greasiness. It's a practical choice for stylists and people who restyle during the day, offering predictable control and a natural finish. If you prefer glossy pomades or heavy waxes, this lightweight forming pomade gives a different, airier result ideal for everyday wearable looks.

Ingredients

AQUA / WATER / EAU, Butyrospermum parkii BUTTER / Butyrospermum parkii (SHEA) BUTTER, CETEARYL Alcohol, Ceteareth-20, carnauba palm CERA / carnauba palm (CARNAUBA) WAX / CIRE DE CARNAUBA, ceresin, GLYCERYL DIBEHENATE, LAURETH-4, BEHENETH- 25, Orbignya oleifera SEED OIL, PVP, GLYCERYL rosinate, Tribehenin, glyceryl behenate, PARFUM / FRAGRANCE, Olea Europaea ILO unsaponifiables / Olea Europaea (OLIVE) OIL unsaponifiables, CAPRYLYL COMPOUNDS, BENZYL ALCOHOL, ACRYLATES / C10-30 ALKYL ACRYLATE CROSSPOLYMER, DISODIUM EDTA, CAPRYLHYDROXAMIC ACID, GLYCERIN, LINALOOL, LIMONENE, SODIUM HYDROXIDE