COLOR WOW Root Cover Up Platinum — Temporary Root Touch-Up Powder, Water-Resistant Natural Finish

COLOR WOW Root Cover Up in Platinum is a mineral-based, temporary root touch-up powder that instantly conceals grey and regrowth with a natural, water-resistant finish.

If you want a fast, no-mess way to hide roots between salon visits, this lightweight powder blends into the hair to mask grey and dark regrowth without dyes, waxes, or peroxide. The formula uses a mix of pigments and light-reflecting particles to create dimension so coverage looks like real hair color rather than a flat coating. It washes out with shampoo and is cruelty-free, PPD-free, and formulated without parabens.

How quickly will it cover grey roots?

Coverage is immediate: the powder adheres on contact for instant camouflage. You can apply in seconds with the built-in applicator to spot-treat regrowth or larger sections.

• Applies directly where needed—no mixing required
• Blends into hair for a natural appearance
• Works on both small touch-ups and broader root lines

Will it stay on if I sweat, shower, or exercise?

The water-resistant mineral formula resists moisture, so it remains in place through workouts and light exposure to water. It is designed to stay put until your next shampoo, not to replace permanent color.

• Water-resistant: stays through sweat and brief water contact
• Removes fully with a regular shampoo
• Not intended for permanent color change

How natural will the finish look on platinum and light hair?

Reflective particles and a spectrum of pigments create subtle depth, preventing a flat or powdery look. On platinum and light blonde hair the Platinum shade blends to mimic natural tones and soft dimension.

• Mineral-based pigments for subtle depth
• Reflective particles add natural shine and movement
• Designed to avoid streaking or clumping

Can it improve the appearance of thinning areas?

Yes — the powder can fill in sparse zones and reduce the look of exposed scalp, making hair appear fuller at the roots and part lines. Use light layering to build density without weighing hair down.

• Adheres to individual strands to add visible volume
• Conceals scalp at part lines and thinning spots
• Lightweight texture avoids flattening hair

Who this product is for: COLOR WOW Root Cover Up in Platinum suits anyone with light blonde or platinum hair who wants a non-permanent, quick solution for grey roots, regrowth, or visible scalp between color appointments. It’s ideal for people seeking a cruelty-free, paraben- and PPD-free option that provides instant coverage, blends naturally, and rinses out with shampoo. Use it for last-minute touch-ups, travel, special events, or to extend the time between salon visits without committing to dyes or bleach.

Ingredients

MICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS (CORN) STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TIN OXIDE, CI 77891 (TITANIUM DIOXIDE), CI 77491 (IRON OXIDES), CI 19140 (YELLOW 5 LAKE).