COLOR WOW Root Cover Up Temporary Hair Touch-Up Powder — Medium Brown, Water‑Resistant Natural Finish

This lightweight, no-mess touch-up powder adheres to hair fibers on contact to disguise new growth, refine the hairline, and add the appearance of density to sparse areas. Formulated from a blend of pigments and reflective particles, it blends with mid-brown shades for seamless coverage without dyes, waxes, or harsh chemicals. The temporary formula resists sweat, sleep friction, and brief water exposure yet rinses clean with shampoo.

How quickly does it cover roots and regrowth?

Coverage is instantaneous: the powder attaches to individual hairs and scalp-exposed areas for immediate visual correction. You can spot-apply or sweep over larger sections for broader coverage.

• Applies in seconds with a built-in applicator or brush
• Adheres instantly to hair strands and exposed scalp
• Gives natural-looking color with light-reflecting pigments

Will it stay on during daily activities like sweating or swimming?

The formula is designed to be water-resistant so it remains intact through everyday situations such as workouts, a night’s sleep, or brief water exposure. It will, however, come out when you shampoo, making it a temporary solution between washes.

• Water-resistant finish stays put until you cleanse
• Resists transfer during low-impact water exposure and perspiration
• Removes fully with regular shampoo without residue

How natural will the color look on my hair?

COLOR WOW mixes multiple pigments plus reflective mineral particles to create dimension and avoid flat, painted-on color. The result is blended-looking coverage that mimics natural mid-brown tones and soft highlights in different lighting.

• Reflective particles add depth and dimension to coverage
• Mineral-based pigments layer over existing hair color for seamless blending
• Suitable for creating subtle soft roots rather than harsh lines

Can it help make thin or sparse areas look fuller?

Yes—the powder fills the appearance of sparse zones and helps minimize the visibility of the scalp, creating the illusion of thicker, denser hair. Use it along part lines, the hairline, or scattered thin patches for instant cosmetic improvement.

• Adheres to both hair and scalp to reduce contrast
• Works along hairline and parting to visually increase volume
• Great for touch-ups between styling or professional color services

Who is this for: COLOR WOW Root Cover Up in Medium Brown suits anyone seeking a quick, non-permanent fix for gray roots, regrowth, or visible scalp—especially mid-brown hair shades. It’s ideal for people who want a chemical-free, cruelty-free alternative to dyes that holds up to everyday life but washes out with shampoo. Whether you need a fast pre-event touch-up, a way to extend time between salon visits, or a discrete solution for thinning patches, this powder gives natural-looking coverage with minimal effort.

• Camouflage roots and regrowth instantly without dyes or peroxide. No waxes, no PPD’s + cruelty-free.
• Temporary color stays until shampoo’d out (you can swim in it!)
• Fill in thin spots and disguise exposed scalp to create the look of thicker, fuller hair
• Reflective mineral powder for a multi-dimensional, natural look

Ingredients

TALC, SYNTHETIC FLUORPHLOGOPITE, MICA, OCTYLDODECYL STEAROYL, STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, ZEA MAYS (CORN) STARCH, PENTAERYTHRITYL TETRAISOSTEARATE, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, DIMETHICONE.