Boldify Hairline Powder Root Touch Up Hair Color — Auburn 4 g, Buildable Long-Wear Coverage

Boldify Hairline Powder in Auburn is a compact pressed powder that instantly fills thinning hairlines and camouflages regrowth for natural-looking roots.

This lightweight 4 g pressed powder delivers targeted color where you need it most — hairline, part, temples and sparse areas — without sprays, drips, or sticky residue. Formulated to bind to hair and scalp, the powder offers long-wearing, sweat- and humidity-resistant coverage and includes squalene to be gentle on scalp skin. The compact design makes it easy to carry for quick touch-ups between washes or salon visits.

How quickly will this cover visible roots and thin spots?

Coverage happens instantly with a few strokes of the included applicator or a small brush. The pressed formula deposits pigments precisely so you can control intensity, blending from subtle to fuller coverage in seconds.

• Pressed compact for precise application without overspray
• Buildable pigments let you control light to full coverage
• Compact size (4 g) for quick, on-the-go touch-ups

Will the color stay put through a busy day?

The powder is designed to adhere to hair and scalp for extended wear, resisting light moisture from sweat or humidity. While it’s made to remain in place until your next shampoo, removal is simple with regular cleansing.

• Formulated to bind to hair and scalp for long-lasting results
• Resistant to everyday sweat and light rain
• Easily removed with normal shampooing

Is this gentle enough for sensitive scalps?

Boldify blends the color formula with squalene, a lightweight emollient known for being gentle and non-greasy. The pressed-powder format avoids aerosols and sticky residues, offering a less irritating option for many users.

• Infused with squalene to help condition and soften the scalp area
• Pressed format avoids sprays and sticky finishes
• Suitable for targeted use rather than full scalp application

How do I choose the right auburn shade and what if I mispick?

Boldify offers 14 shades across the range so you can match your natural tone closely; compare your roots and hairline in natural light when selecting. If the shade doesn’t match, Boldify provides a free shade replacement policy to help you find the right match.

• 14 shade options across the Boldify line for precise matching
• Tip: test in natural light and select the nearest root tone
• Free shade replacement available if the selected color isn’t right

Who is this for: This Auburn Hairline Powder is made for anyone wanting a quick, mess-free root touch-up or fuller-looking hairline—ideal for people with regrowth between color appointments, slight thinning at the hairline, or anyone seeking fast concealment in a portable compact. It suits users who prefer targeted, buildable color without sprays or heavy creams and who value a gentle formula that’s easy to remove at the next wash.

Ingredients

MICA, TALC, DIMETHICONE, KAOLIN, MAGNESIUM STEARATE, SILICA, VINYL DIMETHICONE/METHICONE SILSESQUIOXANE CROSSPOLYMER, SQUALANE, ETHYLHEXYLGLYCERIN, TRIETHOXYCAPRYLYLSILANE, PHENOXYETHANOL, BENZOTRIAZOLYL DODECYL P-CRESOL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, CI 77491 (IRON OXIDE), CI 77499 (IRON OXIDE), CI 77492 (IRON OXIDE).