AVEDA Shampure Nurturing Shampoo for Fine to Medium Hair 8.5 fl oz — 96% Naturally Derived, Silicone-Free

AVEDA Shampure Nurturing Shampoo is a gentle, 96% naturally derived daily cleanser that nourishes fine to medium hair while imparting the signature calming aroma of 25 plant and flower essences.

Formulated to refresh and condition finer textures without weighing strands down, this nurturing shampoo uses abyssinian oil for weightless shine and slip similar to traditional silicones — yet it remains silicone-free. The fragrance profile blends ylang ylang, petitgrain, and lavender among other botanicals, delivering a soothing sensory experience during each wash. The formula excludes animal-derived ingredients, sulfates (SLS/SLES), parabens, phthalates, mineral oil, and synthetic dye, and is 96% naturally derived per ISO 16128.

How does Shampure help fine to medium hair feel clean without heaviness?

This shampoo balances effective cleansing with light conditioning so strands feel refreshed, not flattened. Abyssinian oil conditions and adds shine using a lightweight molecular profile that mimics the smoothing properties of silicones while maintaining airiness.

• Gentle surfactants remove dirt and product build-up without harsh stripping.
• Abyssinian oil provides weightless nourishment and shine.
• Silicone-free formula preserves natural body and movement.
• Suitable for frequent use as a daily cleanser.

Will the calming Shampure aroma linger after rinsing?

The signature scent blends 25 pure plant and flower essences for a subtle, comforting fragrance that remains present but not overpowering. Scent molecules are formulated to complement the shampoo’s functional benefits and pair well with other AVEDA Shampure body care products.

• Notes include ylang ylang, petitgrain, and lavender for a floral, calming blend.
• Designed to layer with Shampure body and oil products for longer-lasting scent.
• Fragrance made from a complex plant-essence blend rather than synthetic perfume.

Is this shampoo formulated with clean-beauty standards?

Yes — the formula is 96% naturally derived according to ISO standards and avoids several commonly excluded ingredients. AVEDA labels this product vegan and cruelty-free, aligning with a cleaner, more sustainable beauty approach.

• Free from silicones, SLS/SLES, parabens, phthalates, mineral oil, and synthetic dyes.
• Vegan formulation; not tested on animals (Leaping Bunny approved).
• Packaging has been updated recently; both old and new appearances may be in circulation.

How should I use Shampure for best results on fine to medium hair?

Use this as your daily shampoo or part of a rotation with more intensive treatments. Apply to wet hair, lather gently at the scalp, then rinse thoroughly; follow with a compatible conditioner for targeted moisture and detangling.

• Apply a small amount to wet roots and massage to cleanse the scalp.
• Rinse completely and repeat if hair has heavy product buildup.
• Follow with a lightweight conditioner on mid-lengths and ends.
• Combine with Shampure body products to amplify the signature aroma.

Who is this for: AVEDA Shampure Nurturing Shampoo is best for people with fine to medium hair seeking a gentle daily cleanser that restores shine without weight. It appeals to shoppers who prefer plant-forward ingredients, a calming botanical scent, and formulas that avoid silicones and other commonly excluded ingredients. If you want a low-residue, vegan shampoo that pairs well with a scented body routine and supports cruelty-free standards, Shampure is designed to fit into that regimen.

Ingredients

Ingredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (abyssinian) Seed Oil, Bixa Orellana (annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (ci 75120) ILN45473 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.