AVEDA Men Pure-Formance Liquid Pomade — Medium Hold Liquid Pomade, Lightweight + Adds Shine (6.7 fl oz)

AVEDA Men Pure-Formance Liquid Pomade is a lightweight, 94% naturally derived styling liquid that delivers medium hold, natural shine, and sealed-in moisture without weighing hair down.

Designed for everyday shaping and control, this liquid pomade from AVEDA’s Men Pure-Formance line offers a balanced finish that tames unwanted volume while preserving natural movement. The quick-absorbing formula provides moderate hold and a subtle sheen, suitable for short to medium hair lengths and a range of styling looks. It’s formulated without animal-derived ingredients, SLS/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors, and meets ISO 16128 standards for naturally derived content.

How will this pomade affect my hair’s texture and movement?

The pomade gives medium control that holds shape without making hair stiff. Because it’s a lightweight liquid, it keeps strands flexible so styles move naturally rather than locking into place.

• Medium hold for everyday styles
• Maintains natural movement and texture
• Lightweight feel — avoids tacky residue
• Subtle shine for a polished finish

How do I apply AVEDA Men Pure-Formance Liquid Pomade for best results?

Shake the bottle, work a moderate amount between your palms, and distribute through damp or dry hair to shape evenly. Start small and add more as needed to avoid over-application.

• Shake well before use to blend the liquid
• Apply to damp hair for softer control or to dry hair for stronger definition
• Use fingers or a comb to sculpt and refine
• Wash out with regular shampoo when finished

Will this pomade moisturize or leave hair greasy?

The formula is designed to seal in moisture and add a healthy-looking shine without weighing hair down or leaving a greasy film. It’s formulated to balance hydration with lightweight hold so hair feels conditioned, not oily.

• Helps lock in moisture for smoother-looking strands
• Non-greasy finish that won’t flatten styles
• Leaves hair looking hydrated and manageable

Is this product suitable for sensitive scalps or ethical shoppers?

AVEDA Men Pure-Formance Liquid Pomade omits many common irritants and controversial ingredients, aligning with cleaner formulation preferences. AVEDA is also 100% vegan, a Certified B Corp, and Leaping Bunny approved, which may matter for ethically minded buyers.

• Free from synthetic fragrance, parabens, and phthalates
• Vegan and cruelty-free certification information
• Formulated with 94% naturally derived ingredients per ISO 16128

Who is this for: AVEDA Men Pure-Formance Liquid Pomade is ideal for men seeking a versatile, everyday styling product that offers medium hold, a natural-looking shine, and moisturizing benefits without weight. Choose it if you want flexible control for short to medium hair, prefer cleaner ingredients, and value a non-greasy finish that supports natural movement.

Ingredients

Ingredients: Water Aqua Eau, Glycerin, Alcohol Denat., Methyl Gluceth-10, Caprylyl Glycol, Glycyrrhiza Inflata Root Extract, Calophyllum Inophyllum Seed Oil, Hydrolyzed Algin, Guar Hydroxypropyltrimonium Chloride, Ursolic Acid, Yeast Extract Faex Extrait De Levure, Dicetyldimonium Chloride, Decyl Glucoside, Peg-40 Hydrogenated Castor Oil, Polyquaternium-4, Polyquaternium-11, Isopropyl Alcohol, Sodium Chloride, Fragrance (parfum), Limonene, Linalool, Geraniol, Citronellol, Isoeugenol, Farnesol, Eugenol, Citral, Coumarin, Benzyl Benzoate, Phenoxyethanol ILN51307 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.