AVEDA Invati Ultra Advanced Exfoliating Shampoo Rich for Medium‑Thick Thinning Hair — Scalp‑Exfoliating, Sulfate‑Free 6.7 fl oz

AVEDA Invati Ultra Advanced Exfoliating Shampoo Rich is a nourishing, scalp-exfoliating cleanser formulated to remove oil and buildup from medium to thick thinning hair and normal to oily scalps.

This sulfate-free shampoo starts the Invati Ultra Advanced four-step routine, using wintergreen-derived salicylic acid to gently exfoliate the scalp while a babassu-derived surfactant creates a rich, creamy lather that rinses clean. Designed to pair with the Invati Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment, this formula focuses on reducing breakage-related hair loss when used as part of the complete system.

How does this shampoo clear scalp buildup without stripping hair?

The formula combines wintergreen-derived salicylic acid with a gentle, babassu-derived cleansing agent to loosen oil, sebum and environmental residues while maintaining moisture balance. It forms a luxurious lather that rinses away debris yet avoids harsh SLS/SLES surfactants that can dry the scalp.

• Salicylic acid derived from wintergreen helps dissolve clogged pores and scalp residue.
• Babassu-derived surfactant cleans gently and preserves natural oils.
• Free from silicones, mineral oil, parabens and synthetic fragrance for a milder cleanse.

Will this product help reduce hair loss and strengthen strands?

When used as part of the Invati Ultra Advanced four-step system, clinical testing on tresses showed a significant reduction in hair loss from breakage. The shampoo itself prepares the scalp and hair by removing blockers to healthy root function and helping conditioner and treatments penetrate more effectively.

• Step-one exfoliation clears oil that can interfere with scalp health and product absorption.
• Optimized for use with the Thickening Conditioner and scalp serum to support strand strength.
• Improved manageability and shine when combined with the full routine.

How should I use this shampoo for best results?

Apply to wet hair and massage across the scalp to work the salicylic acid into areas of buildup, then rinse thoroughly. Follow immediately with Invati Ultra Advanced Thickening Conditioner (Rich for medium to thick hair) and continue the system with the Revitalizing Scalp Serum and Fortifying Leave-In Treatment for the intended benefits.

• Massage into roots and scalp to exfoliate, then rinse completely.
• Use the Rich shampoo with the Rich Thickening Conditioner for medium-to-thick strands.
• Use the full four-step system in routine for optimal reduction in breakage-related loss.

What ingredients are omitted and why does that matter?

This formula is crafted without animal-derived ingredients, silicones, mineral oil, SLS/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, or formaldehyde donors to reduce common irritants and heavy residues. It also meets vegan standards and is aligned with sustainability practices that many shoppers prefer.

• Clean-label exclusions lower the chance of buildup and scalp irritation.
• 94% naturally derived formulation per ISO-related guidance supports plant-based sourcing.
• Aveda is a Certified B Corp and cruelty-free, reflecting broader ethical commitments.

Who is this for: This Exfoliating Shampoo Rich is aimed at people with medium to thick hair experiencing thinning or breakage-related loss, and anyone with a normal to oily scalp who wants a deeper, yet gentle, cleanse. Choose the Rich version for sturdier, denser strands; if your hair is fine to medium, consider the lighter Invati Ultra Exfoliating Shampoo and matching conditioner. For best outcomes, use the complete four-step Invati Ultra Advanced regimen as directed.

Ingredients

Ingredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Propanediol, Disodium Coco-glucoside Citrate, Glyceryl Oleate, Coco-glucoside, Hydrogenated Lecithin, Panax Ginseng Root Extract, Curcuma Longa (turmeric) Root Extract, Emblica Officinalis Fruit Extract, Zingiber Officinale (ginger) Root Extract, Eclipta Prostrata Extract, Alpinia Officinarum Root Extract, Caffeine, Salicylic Acid, Glycerin, Ethyl Macadamiate, Glycol Stearate, Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Tocopherol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52744 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.