UNITE BOING Defining Curl Cream — 8 fl oz lightweight hydration & flexible hold for wavy to coily hair

Designed by salon professionals, this 8 fl oz styling cream blends coconut oil, ProV and plant-based vitamins to deliver moisture into the hair shaft while shaping natural curl patterns. The formula focuses on hydration and flexible hold so curls look defined and springy rather than crunchy or weighed down. It targets frizz and flyaways while improving softness and manageability for day-long shape and movement.

How will this product change my curl routine?

BOING adds hydration and structure so you can skip heavy gels or sticky waxes. Use it on damp hair to shape curls as they set, or apply sparingly to dry hair to refresh and tame frizz between washes.

• Apply to towel-dried hair for enhanced curl formation and reduced drying time.
• Layer under a light mousse or diffuser for more volume without stiffness.
• Use a small amount on dry hair to revive curl definition and smooth flyaways.

What results can I expect for frizz and definition?

The cream seals moisture into the cuticle and improves curl clumping, which decreases visible frizz and promotes a more uniform curl pattern. Expect softer, shinier curls that hold definition without feeling hard.

• Visibly reduced frizz from the first application.
• Improved curl shape and bounce that lasts throughout the day.
• No sticky residue or crunchy finish—touchable movement preserved.

Will BOING weigh my fine curls down or suit thicker coils?

Formulated to be lightweight, BOING works across curl types: it enhances fine waves without flattening them and hydrates thicker coils without heavy buildup. Dosage and application technique determine final weight and hold.

• Fine/wavy hair: use a pea-sized amount and distribute focusing on mid-lengths and ends.
• Medium to thick curls: apply a nickel-sized amount, scrunching through for clumping and definition.
• Coily textures: apply section by section for even coverage and deep moisture penetration.

How should I use it with other styling tools and products?

BOING pairs well with heat tools, diffusers and leave-in treatments. It serves as a base cream under gels or serums and can be combined with heat for longer-lasting shape while protecting against dryness during styling.

• Apply to damp hair then diffuse on low heat for durable definition.
• Mix with a light oil or serum if you need extra shine on the ends.
• Avoid over-applying after heavy oils to prevent buildup; use clarifying shampoo occasionally.

Who is this for: BOING Defining Curl Cream is ideal for anyone with wavy, curly or coily hair seeking hydrated, frizz-controlled definition and a flexible, touchable hold. It benefits clients who want salon-grade ingredients and multitasking performance—hydration, shaping and everyday styling—without sticky residue or stiffness. Professionals and at-home users who prioritize natural texture enhancement, soft hold and improved manageability will find this formula especially useful.

Ingredients

Water/Aqua/Eau, VP/VA Copolymer, Isododecane, PVP, Glycerin, Cocos Nucifera (Coconut) Oil, Cetyl Alcohol, Panthenol, Glyceryl Stearate, PEG-100 Stearate, PPG-3 Benzyl Ether Myristate, Fragrance/Parfum, Cetearyl Alcohol, Ceteareth-20, Carbomer, C13-14 Isoparaffin, Benzotriazolyl Dodecyl p-Cresol, Laureth-7, Ethylhexylglycerin, Polyacrylamide, Decylene Glycol, Caprylyl Glycol, Phenoxyethanol, Sodium Hydroxide, Ext. Violet 2/CI 60730, Red 33/CI 17200, Benzyl Benzoate, Limonene, Hexyl Cinnamal