tarte Face Tape Foundation full-coverage waterproof foundation — Shade 35N, natural matte & hydrating long-wear

tarte Face Tape Foundation 35N is a full-coverage, long-wearing foundation that blurs texture and delivers a natural matte, transfer-resistant finish without feeling heavy.

Designed to give a smooth, flawless appearance while staying comfortable all day, this vegan and cruelty-free formula uses tape-inspired technology and skin-supporting ingredients to reduce the look of pores and fine lines. It’s formulated to resist transfer, water, and sweat while avoiding common irritants like parabens, mineral oil, phthalates, and gluten. The finish is matte but nourished, making it suitable for many skin types looking for lasting coverage.

How does this foundation create full coverage without feeling cakey?

The formula balances high coverage pigments with hydrating actives so it conceals redness, age spots, and blemishes while remaining buildable. Lightweight emollients and humectants prevent a heavy or dry appearance, so you can layer where needed.

• High-pigment formula for full coverage
• Hydrating ingredients like hyaluronic acid and snow mushroom
• Buildable texture that avoids cakey buildup

Will it stay put through sweat, water, or masks?

The foundation is formulated to be transfer-resistant and waterproof, offering long-lasting wear in conditions that typically cause makeup to fade. Clinical panel testing reported extended wear and strong resistance to transfer and sweat for most participants.

• Transfer-proof finish for mask or fabric contact
• Waterproof and sweat-resistant formulation
• Dermatologist-tested for comfortable long wear

How does the "tape" technology affect skin texture and pores?

Tape-inspired technology in the formula creates a blurring effect that softens the appearance of uneven texture and minimizes the look of pores. Combined with smoothing botanicals and humectants, it helps skin appear more even without heavy filling agents.

• Visual blurring of pores, fine lines, and texture
• Skin-smoothing ingredients like apple fruit extract
• Per-panel results showing improved skin appearance

How should I apply to get a natural matte finish?

Apply in thin layers using a brush, sponge, or fingertips and build coverage where needed to avoid a flat, dry look. Set only where necessary with a light translucent powder, and focus on blending around the jawline and hairline for a seamless result.

• Start with a small pump and blend outward
• Layer sparingly to maintain natural finish
• Use targeted powder for extra oil control if desired

Who is this for: tarte Face Tape Foundation 35N is ideal for people seeking full coverage that still looks natural — especially those who want long wear, resistance to transfer and moisture, and smoother-looking skin. It suits anyone avoiding parabens and animal-derived ingredients and who prefers foundations with hydrating actives like hyaluronic acid and snow mushroom.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Ingredients: Water/Aqua/Eau, cyclopentasiloxane, phenyl trimethicone, cyclohexasiloxane, butylene glycol, methyl methacrylate crosspolymer, caprylyl methicone, glycerin, PEG-10 dimethicone, trimethylsiloxysilicate, sorbitan isostearate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, aluminum hydroxide, triethyl citrate, triethoxycaprylylsilane, phenoxyethanol, dimethicone crosspolymer, fragrance/parfum, ethylhexylglycerin, disodium EDTA, benzyl salicylate, hexyl cinnamal, limonene, hydroxycitronellal, geraniol, amyl cinnamal, linalool, pyrus malus (apple) fruit extract, 1,2-hexanediol, tremella fuciformis (mushroom) extract, hyaluronic acid, hydrolyzed hyaluronic acid, sodium hyaluronate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499).