shu uemura art of hair Ultimate Reset Repair Shampoo for Damaged Hair, 10 fl oz — Color-Safe Hydrating Repair

If your hair shows signs of over-processing from bleaching, frequent coloring, or heat styling, this shampoo is formulated to wash away buildup while delivering concentrated hydration and structural support. The formula centers on Japanese rice extract — an ingredient traditionally used for conditioning — combined with a softening, non-stripping base so hair feels cleaner but not tight. Designed for daily or regular use, it helps reduce fragility and split ends without weighing fine-to-medium hair down or dulling color.

How does this shampoo repair and reduce breakage?

Rather than masking damage with silicones, the formula targets weakened fiber by replenishing moisture and improving flexibility, which lowers the chance of snapping when brushed or styled. Repeated use contributes to smoother cuticles and fewer visible splits.

• Japanese rice extract delivers deep conditioning and amino acids for improved strength.
• Hydrating surfactants cleanse gently without stripping natural oils.
• Lightweight conditioning agents smooth cuticle scales to reduce friction and tangling.

Will this shampoo preserve my salon color?

Yes — the cleansing system is calibrated to remove impurities while protecting color molecules from premature fading. It avoids harsh detergents that can dull or lift color so vibrancy lasts longer between touch-ups.

• Formulated to be safe on color-treated hair.
• Maintains shine and reduces the need for frequent color-refreshing washes.
• Helps hair look more luminous by smoothing the surface and enhancing light reflection.

How should I use Ultimate Reset for best results?

Apply the shampoo to thoroughly wet hair, massage into the scalp to lift impurities, then rinse. For deeper replenishment on severely damaged hair, follow with a second application and pair with the matching conditioner or mask for maximum repair.

• Wet hair completely before applying.
• Massage gently into scalp and lengths; rinse well.
• Repeat a second time for intense hydration; follow with a mask for weekly deep repair.

Is this product suitable for daily use and all hair types?

Formulated to be mild, it can be used regularly, especially when hair is dry or fragile from chemical and thermal processes. While optimized for very damaged hair, those with normal hair who want protective daily care and color-safe cleansing can also benefit.

• Gentle enough for routine use yet effective on severely compromised fiber.
• Works on color-treated and chemically altered hair.
• Best paired with complementary Shu Uemura treatments for intensive repair routines.

Who is this for: shu uemura art of hair Ultimate Reset Extreme Repair Shampoo is aimed at people with dry, very damaged or over-processed hair seeking a non-stripping, restorative wash that supports color retention. Ideal for anyone recovering from bleaching, frequent dyeing, or heavy heat styling who wants smoother, stronger-looking hair without added weight or buildup.

Ingredients

1152842 U - INGREDIENTS: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • SODIUM CHLORIDE • COCAMIDOPROPYL BETAINE • DIMETHICONE • CITRIC ACID • HEXYLENE GLYCOL • GLYCERIN • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • SALICYLIC ACID • GLYCOL DISTEARATE • MICA • PEG-100 STEARATE • STEARETH-6 • PHENOXYETHANOL • COCO-BETAINE • TRIDECETH-3 • CI 77891 / TITANIUM DIOXIDE • COCOS NUCIFERA OIL / COCONUT OIL • BENZYL ALCOHOL • BENZYL SALICYLATE • 2-OLEAMIDO-1,3-OCTADECANEDIOL • SAFFLOWER GLUCOSIDE • LINALOOL • LIMONENE • ACETIC ACID • FUMARIC ACID • BUTYLENE GLYCOL • HYDROLYZED RICE EXTRACT • TOCOPHEROL • SODIUM CITRATE • PARFUM / FRAGRANCE (F.I.L. N299250/1).