Rumi Cosmetiques HairMagic+ Root Touch Up Powder — Medium Brown, Buildable Natural Coverage & Precision Brush

Rumi Cosmetiques HairMagic+ Root Touch Up Powder in Medium Brown instantly camouflages roots, grays, and thinning areas for a natural, salon-like finish that lasts until your next shampoo.

Busy schedules and visible regrowth don't have to mean frequent salon visits. This compact, buildable powder is formulated for mature hair textures—blending adaptive pigments with hair-nourishing ingredients so coverage looks like real hair rather than a mask. The portable design includes a precision brush and mirror so you can refresh your part line, touch up temples, or fill sparse eyebrows in seconds.

How quickly does HairMagic+ cover roots and thinning spots?

Apply in seconds: the lightweight powder clings to strands and scalp for immediate visual density. It layers without caking, so you can add coverage where you need it without obvious edges.

• Instant application with the included dual-ended precision brush
• Buildable coverage for subtle to fuller effect
• Locks onto hair and scalp until washed out

Will the color look natural on mature hair?

Yes—adaptive pigments are designed to blend with your existing shade and texture so the result mimics real hair. The powder produces a soft, multi-dimensional finish rather than a flat block of color.

• Medium Brown matches common natural tones for many women
• Soft sheen prevents a powdery or matte mask appearance
• Works on part lines, regrowth, and thinning crown areas

Does it stay put through humidity, sweat, or daily activity?

The formula is water- and sweat-resistant, designed to resist smudging and transfer during everyday movement. It remains in place until you remove it with regular shampoo, giving reliable wear through busy days.

• Transfer-proof finish minimizes residue on clothing and fabrics
• Weather-resistant—holds up in humidity and light perspiration
• Washes out cleanly with shampoo

What extra care does HairMagic+ offer for hair and scalp?

This powder is enriched with Argan Oil, Panthenol, and Vitamin E to help keep hair feeling softer and the scalp more comfortable after application. While it conceals, it also helps reduce dryness and leaves hair looking smoother.

• Argan Oil for added softness and shine
• Panthenol to help hydrate and smooth strands
• Vitamin E for scalp comfort and antioxidant support

Who is this for? Rumi Cosmetiques HairMagic+ in Medium Brown is made for women seeking fast, realistic-looking root coverage and added hair density without frequent salon trips. It's particularly useful for mature hair types showing gray regrowth, widened part lines, or thinning at the temples and crown. Ideal for on-the-go touch-ups, multi-use styling, and anyone who prefers a discreet, non-permanent solution that washes out with shampoo.