Redken Purple Shampoo for Blonde Hair — Violet Toner for Brass Control, Softness & Shine

Redken Purple Shampoo is a violet-pigment shampoo formulated to neutralize unwanted yellow and brassy tones in natural, colored, or lightened blonde, white and silver hair while adding softness and shine between salon visits.

This salon-quality purple shampoo deposits micro-violet pigments to counteract warm, brassy undertones and help maintain cooler blonde shades. The formula works for a range of light tones — from subtle highlights to fully bleached hair — and includes conditioning agents from a gloss-protect system to preserve softness and manageability. Use it as part of a color-care routine to extend the life and look of your salon color without relying on daily professional services.

How quickly will I see cooler tones after using this shampoo?

Most users notice reduced yellowing and a visibly cooler cast after the first wash, especially when the product is left on briefly. Results depend on initial hair porosity, level of brassiness, and application time; repeat uses intensify neutralization.

• First wash: immediate subtle toning for mild brassiness
• 2–3 uses: stronger neutralization for moderate yellow tones
• Longer rinse time or repeat lather: increases violet deposit
• Porous or heavily bleached hair: may require less time to tone

How often should I use this purple shampoo without drying my hair?

You can swap it in for your regular shampoo once or twice weekly to maintain cool tones without over-processing. For everyday use, limit contact time and follow with a conditioning or silver conditioner to maintain moisture and shine.

• Maintenance: 1–2 times per week for most hair types
• Stronger brass control: increase frequency, shorten rinse time
• Daily use: acceptable when rinsed quickly and paired with conditioner
• Aftercare: follow with a nourishing conditioner or gloss treatment

Will this shampoo work on both natural and color-treated blondes?

Yes—its violet micro-pigments are designed to neutralize warm tones on natural, highlighted, colored, or fully lightened hair. The product also supports white and silver hair to keep shades looking cleaner and less yellowed between salon appointments.

• Natural blondes: reduces yellowing from sun and water minerals
• Colored/bleached blondes: counters brass created by dye fading
• White/silver hair: refreshes cool tones and reduces dullness
• Works across multiple light levels and techniques

How should I use this shampoo for best results?

Apply to wet hair, work into a rich lather, and rinse thoroughly; repeat if you need extra toning. For stronger toning, leave on briefly before rinsing, then follow with a conditioner or the recommended silver conditioner to lock in softness and shine.

• Distribute evenly through wet hair and lather well
• Rinse completely; repeat if necessary for extra pigment
• Pair with a conditioner to restore moisture and smooth cuticle
• Use shorter contact time on porous or highly processed hair

Who is this for: This purple shampoo is aimed at anyone with lightened, highlighted, naturally blonde, silver, or white hair who wants to reduce yellowing and maintain cooler tones between salon visits. It’s helpful for people who color at home and professionals seeking an easy at-home maintenance step to preserve salon results, while those with dry or fragile hair should combine it with a deep conditioner or use it less frequently.

Ingredients

AQUA / WATER • SODIUM LAURETH SULFATE • SODIUM CHLORIDE • COCO-BETAINE • GLYCOL DISTEARATE • COCAMIDE MIPA • DIMETHICONE • SODIUM BENZOATE • HEXYLENE GLYCOL • CI 60730 / ACID VIOLET 43 HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • LIMONENE • MAGNESIUM ACETATE • HEXYL CINNAMAL • ASPARTIC ACID • GLYCINE • ARGININE • GLUTAMIC ACID • PHENOXYETHANOL • FUMARIC ACID • SODIUM HYDROXIDE • DISTEARATE • COCAMIDE MIPA • DIMETHICONE • SODIUM BENZOATE • HEXYLENE GLYCOL • CI 60730 / ACID VIOLET 43 CITRIC ACID • PARFUM / FRAGRANCE.