Pureology Strength Cure Shampoo for Damaged Color-Treated Hair, 9 fl oz — Concentrated Repair & Color Protection

Pureology Strength Cure Shampoo is a concentrated, sulfate-free repair shampoo that rebuilds weakened, color-treated hair while preserving color vibrancy.

Designed for hair that’s been weakened by heat styling, chemical services, or environmental stress, this salon-grade formula targets breakage and split ends without stripping color. The 9 fl oz bottle supplies over 75 applications thanks to its concentrated, ZeroSulfate blend, and uses Pureology’s Antifade Complex to lock in hue while delivering restorative nourishment. Use it as the first step in the Strength Cure system for best results.

How does this shampoo rebuild damaged strands?

The formula contains advanced anti-breakage technology that fortifies hair fibers and smooths the cuticle for improved resilience. Over repeated uses, it helps reduce weak points that lead to snapping and split ends, leaving hair easier to manage and less prone to damage.

• Restores up to 99% of hair’s original strength when used in the full Strength Cure system
• Targets split ends and brittle sections to minimize breakage
• Concentrated texture yields a rich lather that cleans without over-drying
• Vegan, salon-grade ingredients engineered for intensive repair

Will this shampoo keep my color from fading?

Yes — the Antifade Complex helps protect color molecules so vibrancy lasts longer between salon visits. Because the formula is sulfate-free, it cleanses gently without accelerating color washout, and it’s 100% vegan to align with color-care routines.

• Antifade Complex shields dyed hair from premature fading
• ZeroSulfate cleansing preserves color integrity
• Safe for repeated use on color-treated hair to maintain tone
• Helps extend time between touch-ups by reducing color bleed

How should I use it for best repair results?

Apply a dime-sized amount to wet hair focusing on the scalp, massage to a creamy lather, work through to the ends, then rinse thoroughly. For maximum strengthening and visible reduction in breakage, follow with Strength Cure Conditioner and finish with a leave-in treatment like Dream Healer Serum.

• Use small amounts — formula is highly concentrated for 75+ washes
• Pair with Strength Cure Conditioner for 4x stronger hair and less breakage
• Follow with Dream Healer Serum to seal and protect ends
• Consistent use improves texture and manageability over time

Is this shampoo suitable for my hair type and concerns?

Strength Cure Shampoo is formulated to benefit a wide range of hair types, especially fine to medium strands that are brittle, over-processed, or heat-damaged. It won’t weigh hair down while improving softness, smoothness, and overall resilience.

• Ideal for color-treated, chemically processed, or heat-stressed hair
• Works well on fine to medium textures; provides conditioning without heaviness
• Vegan and color-safe for those who prioritize clean, performance-driven products
• Suitable as a targeted repair step in routine hair maintenance

Who is this for: Pureology Strength Cure Shampoo is for people with weakened, brittle, or color-treated hair who want salon-level repair and longer-lasting color. If you regularly color, perm, or heat-style your hair and are seeing split ends, breakage, or dullness, this concentrated, sulfate-free shampoo is formulated to rebuild strength and improve manageability when used as part of the Strength Cure system.

Ingredients

AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, COCO-BETAINE, GLYCOL DISTEARATE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, PARFUM / FRAGRANCE, SODIUM ISETHIONATE, CITRIC ACID, PPG-5-CETETH-20, SODIUM CHLORIDE, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, AMODIMETHICONE, POLYQUATERNIUM-10, CARBOMER, ACRYLATES COPOLYMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, C11-15 PARETH-7, HEXYL CINNAMAL, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LINALOOL, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OIL, CAMELINA SATIVA SEED OIL, TRIDECETH-12, SALICYLIC ACID, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, SODIUM BENZOATE, MAGNESIUM NITRATE, BENZYL ALCOHOL, C12-13 PARETH-23, C12-13 PARETH-3, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, ARGININE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, POLY(LINSEED OIL), BENZOPHENONE-4, PHENOXYETHANOL, CITRONELLOL, CI 14700 / RED 4, METHYLCHLOROISOTHIAZOLINONE, SORBIC ACID, HAEMATOCOCCUS PLUVIALIS EXTRACT, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE, CI 15510 / ORANGE 4