Pureology Pure Volume Shampoo for Fine Color-Treated Hair, 33.8 fl oz — Sulfate-Free, Body-Boosting

Pureology Pure Volume Shampoo is a lightweight, sulfate-free cleanser that lifts fine, flat color-treated hair to add body, movement, and scalp clarity without stripping color.

This professional-grade shampoo blends Wheat Protein and Eucalyptus Leaf Extract with Pureology's Antifade Complex® to enhance volume while protecting color vibrancy. Formulated in a vegan, ZeroSulfate® base, it clarifies buildup at the roots, refreshes the scalp, and leaves hair feeling fuller with natural movement. The scent profile pairs pink grapefruit brightness with wild rose and warm cedarwood for a refreshing aromatherapy finish.

How does Pure Volume Shampoo add lift to flat hair?

The formula targets fine, limp strands by using lightweight volumizing agents and protein to build body without weighing hair down. It focuses cleansing at the scalp to remove residue that pins hair to the head, allowing roots to lift and hair to move more freely.

• Wheat Protein strengthens and expands the hair shaft for perceptible fullness.
• Scalp-focused cleansing clears product and oil buildup to encourage root lift.
• Lightweight, non-greasy base avoids coating strands, preserving natural movement.

Will this shampoo protect my color while increasing volume?

Yes — Pureology infuses every formula with its patented Antifade Complex® to guard color against fading. Additional UV-filtering ingredients and Vitamin E help shield hair from environmental stressors that degrade dye molecules.

• Antifade Complex® helps maintain color saturation after repeated washes.
• Sunflower seed-derived UV filter and Vitamin E reduce color-depleting damage.
• Sulfate-free cleansing reduces harsh stripping of dyed hair compared to traditional sulfates.

How should I use Pure Volume Shampoo for best results?

Focus application at the scalp where buildup occurs, emulsifying into a rich lather before working toward the ends. A second wash can be helpful for deeper clarifying; follow with a lightweight volumizing conditioner to preserve lift and add slip for styling.

• Apply a dime-sized amount to wet hair, concentrating on the scalp first.
• Emulsify, rinse, and repeat if needed for extra cleansing.
• Finish with Pure Volume Conditioner or another lightweight conditioner to maintain body and manageability.

Is this product safe for sensitive or ethically minded shoppers?

Pureology formulas are 100% vegan and free of sulfates, parabens, mineral oil, and animal-derived ingredients, and they are not tested on animals. The gentle, clarifying action suits many scalp types, though those with specific sensitivities should patch-test or consult a stylist.

• Vegan formulation with no animal products or by-products.
• ZeroSulfate® base reduces harsh surfactants associated with irritation and color stripping.
• Free from parabens and mineral oil; cruelty-free practices.

Who is this for: Pureology Pure Volume Shampoo is designed for people with fine, flat, or limp color-treated hair who want noticeable lift and movement without compromising color integrity. It’s also a strong choice for anyone seeking salon-grade, vegan, sulfate-free care that clarifies the scalp while building body. If your hair is very dry, very curly, or chemically textured and needs heavy conditioning, consider pairing this shampoo with a richer mask or using it as a clarifying step in a broader routine.

Ingredients

AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM / FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 / RED 33, POTASSIUM SORBATE