Pureology Hydrate Shampoo for Dry, Color-Treated Hair — 9 fl oz, Hydrating & Color-Safe

Pureology Hydrate Shampoo is a creamy, sulfate-free cleanser that replenishes moisture and helps protect color in medium-to-thick dry hair.

This salon-grade shampoo is formulated to hydrate parched, color-treated strands without stripping natural oils. A 100% vegan formula enriched with Pureology’s Antifade Complex® and nourishing botanicals gently cleanses while supporting shine, slip, and manageability. Use with the Hydrate Conditioner for deeper softness and easier detangling.

How does this shampoo hydrate dry, color-treated hair?

Hydrate Shampoo combines a rich lathering base with hydrating agents and botanical extracts to reinstate moisture balance. It targets brittle, dehydrated sections to add softness and reduce roughness, without compromising color longevity.

• Contains Antifade Complex® to help maintain color vibrancy
• Moisture-binding ingredients help smooth and soften each strand
• Zero sulfates to avoid aggressive stripping of oils and dyes

Will it make my hair easier to detangle and style?

Yes — the formula improves slip and reduces snarls so combing is smoother after washing. When paired with the Hydrate Conditioner, it promotes noticeable ease during styling and less breakage from detangling.

• Provides improved slip for combing and wet styling
• Helps reduce mechanical damage from brushing
• Supports smoother blowouts and softer finished texture

Is this product safe for color-treated and chemically processed hair?

Designed specifically for colored and chemically treated hair, this shampoo cleans gently while helping preserve shade intensity. The sulfate-free formulation reduces the risk of premature fading compared with harsher detergents.

• Color-safe ingredients to protect dye molecules
• Vegan, salon-quality blend without parabens or mineral oils
• Daily-use gentle cleansing suitable for frequent washing

How should I use Pureology Hydrate Shampoo for best results?

Apply a small amount to wet hair, work into the scalp and through lengths, then rinse and repeat if desired. Follow with Hydrate Conditioner to maximize softness, shine, and hydration; using the complete system yields the most pronounced results.

• Use a dime-sized amount for short to medium hair; more for longer/thicker hair
• Massage into roots and down to ends to evenly distribute moisture
• Finish with Hydrate Conditioner and occasional deep treatment as needed

Who is this for: Pureology Hydrate Shampoo is aimed at people with medium to thick hair that feels dry, brittle, or has been color-processed. It’s a good pick for anyone seeking a vegan, salon-quality daily cleanser that prioritizes hydration, color protection, and easier styling without sulfates or harsh additives.

Ingredients

AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL, SARCOSINAT, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, PARFUM / FRAGRANCE, CITRIC ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, SODIUM CHLORIDE, POLYQUATERNIUM-7, AMODIMETHICONE, COCO-BETAINE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, LINALOOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LIMONENE, GERANIOL, TOCOPHEROL, BENZYL ALCOHOL, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, BENZOPHENONE-4, TETRASODIUM EDTA, PHENOXYETHANOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ASCORBIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, ROSA CENTIFOLIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT