Pravana Purple Toning Shampoo for Blonde Hair — 33 fl oz, Neutralizes Brassiness & Adds Shine

Pravana The Perfect Blonde Purple Toning Shampoo is a color-safe, purple-toned cleanser that reduces brassy and yellow undertones while adding shine and softness to color-treated blonde, silver, and gray hair.

This salon-grade shampoo is formulated to tone unwanted warm hues without stripping color. It pairs violet pigments with a conditioning, plant-based amino acid blend to refresh cool tones and polish the hair surface for immediate luminosity. The large 33 fl oz bottle makes it practical for at-home maintenance or for stylists who want a reliable toning cleanser during salon visits.

How quickly will this shampoo reduce brassiness?

Visible toning begins with the first wash: violet pigments counteract orange and yellow undertones so hair reads cooler right away. Results deepen with regular use, helping maintain an even, refreshed tone between color services.

• Instant color balancing from purple pigments
• Noticeable brightening and reduced warmth after one use
• Stronger toning effect with consistent application

Will it keep my color vibrant without damaging treated hair?

The formula is developed for color-treated hair and washed in a gentle base that avoids harsh sulfates. Protein-rich plant-derived amino acids and conditioning agents help retain surface smoothness and manageability so hair looks glossy, not dry.

• Sulfate- and paraben-free surfactant blend protects color longevity
• Conditioning amino acids leave hair soft and detangled
• Designed to cleanse without stripping salon-applied pigments

How should I use this toner shampoo for best results?

Use on damp hair, lather, then leave the product on for 1–5 minutes depending on desired toning strength. Rinse thoroughly and follow with a conditioner or mask to lock in moisture and shine. Frequency can be tailored—weekly for maintenance, more often for stronger neutralization.

• Apply to wet hair and work into foam
• Leave on 1–5 minutes for targeted toning
• Rinse and follow with a nourishing conditioner

What ingredients and clean-beauty features does the shampoo include?

The formulation emphasizes gentle cleansing and conditioning without certain controversial additives. It contains violet toning pigments plus plant-based amino acids for smoothing, and it excludes sulfates, parabens, mineral oil, phthalates, microplastics, and gluten.

• Violet pigments for brass neutralization and yellow correction
• Plant-derived amino acids to condition and enhance shine
• Free from SLS/SLES, parabens, mineral oil, phthalates, microplastics, and gluten

Who is this for: Pravana The Perfect Blonde Purple Toning Shampoo is intended for anyone with lightened, blonde, silver, or gray color-treated hair who wants to control brassiness, restore cooler tones, and boost shine without harsh detergents. It suits home users maintaining salon color and professionals seeking a dependable toning cleanser in larger quantities. If you prefer a vegan, sulfate-free option that conditions while toning, this product fits into regular maintenance routines for brighter, cooler-looking hair.

Ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Decyl Glucoside, Cocamidopropyl Betaine, Dimethyl Lauramide/Myristamide, Phenoxyethanol, Citric Acid, Sodium Benzoate, Parfum (Fragrance), Polyquaternium-10, Glycol Distearate, Laureth-4, Sodium Gluconate, Triolein, Sodium Hydroxide, Coconut Acid, Sodium Chloride, Cocamidopropyl Dimethylamine, Hydrolyzed Soy Protein, Sodium Glycolate, Lactic Acid, Benzoic Acid, Tocopherol, Olus Oil (Vegetable Oil, Huile Végétale), Hexyl Cinnamal, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, CI 60730 (Ext. Violet 2), CI 17200 (Red 33).