PHILIP KINGSLEY Elasticizer Pre-Shampoo Deep Conditioner Mask - 5.07 fl oz, Hydrating & Strengthening

PHILIP KINGSLEY Elasticizer is a concentrated pre-shampoo deep-conditioning mask designed to hydrate, strengthen and reduce frizz for all hair types.

This iconic, multi-award-winning treatment works before you shampoo to replenish moisture, improve elasticity and add long-lasting shine. The rich formula is applied to damp hair, left to penetrate the cuticle, then rinsed prior to your usual cleansing routine. Regular use—once or twice weekly or more often if needed—helps restore the look and feel of healthier, more resilient strands without weighing hair down.

How do I use Elasticizer for best results?

Apply generously to damp hair in sections so every strand is coated. Cover with a shower cap or towel and allow the treatment to work for at least 10–20 minutes; the retained heat helps the formula absorb into the hair shaft. Rinse thoroughly, then shampoo and condition as usual.

• Apply to damp hair before shampooing for maximum penetration.
• Leave on 10–20 minutes; longer for very damaged hair.
• Use a shower cap or towel to trap heat for better absorption.
• Rinse well, then proceed with your regular shampoo and conditioner.

Will Elasticizer suit my hair type and concerns?

Yes—this pre-shampoo mask is formulated to benefit fine, medium and thick hair as well as chemically treated or heat-styled strands. It targets common issues such as dryness, lack of elasticity and frizz without making hair limp, delivering improved texture and bounce.

• Fine hair: adds moisture without heavy residue when used sparingly.
• Damaged or chemically treated hair: helps restore suppleness and strength.
• Curly or frizz-prone hair: smooths cuticle and reduces flyaways.
• Normal hair: maintains shine and healthy-looking elasticity.

How often should I incorporate Elasticizer into my routine?

Frequency depends on your hair’s condition: once or twice weekly is ideal for maintenance, while more frequent use can be helpful for severely dry or damaged hair. Monitor how your hair responds and adjust—most people notice softer, smoother hair after the first few applications.

• Maintenance: use 1–2 times per week.
• Repair: increase frequency until desired condition returns.
• Avoid daily use to prevent over-conditioning on very fine hair.
• Combine with your regular shampoo and conditioner afterward.

What else should I know about the formula and packaging?

Elasticizer combines targeted conditioning ingredients to improve moisture and strength while enhancing shine. PHILIP KINGSLEY emphasizes sustainability: many products are vegan-friendly, not tested on animals, and packaged using recycled or bio-based materials where possible.

• Pre-shampoo application means treatment reaches the hair before cleansing.
• Formulated to restore elasticity and reduce frizz without heavy build-up.
• Vegan-friendly options and cruelty-free testing policy.
• Packaging uses recycled plastics and sustainable materials when available.

Who is this for: PHILIP KINGSLEY Elasticizer is aimed at anyone seeking a salon-caliber boost in hydration and strength—people with dry, brittle, color-treated, heat-styled or frizz-prone hair will notice quicker improvements, while those with normal hair can use it for added shine and resilience. If your goal is to improve elasticity, smooth texture and recover healthier bounce, this pre-shampoo mask is a versatile addition to your weekly hair care routine.

Ingredients

Aqua/Water/Eau, Ricinus Communis (Castor) Seed Oil, Glycerin, Propylene Glycol, Cetearyl Alcohol, Ethylhexyl Dimethyl PABA, Olea Europaea (Olive) Fruit Oil, Cetrimonium Chloride, Amodimethicone, Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hydrolyzed Elastin, Trideceth-12, Sodium Benzoate, Citric Acid.